Marketing and Communications Manager

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Woodstock Farm Sanctuary is a nonprofit animal rescue and forever home for nearly 300 rescued farmed animals on 135 acres in New York’s beautiful Hudson Valley.

Since our founding in 2004, Woodstock Sanctuary has saved tens of thousands of animals’ lives directly, from some of the worst conditions imaginable, and impacted millions indirectly through our highly effective education and advocacy work. Through our Public Education and Advocacy and Legislation Programs, we create connections between humans and animals that foster greater empathy, compassion, and responsibility, inspiring people to view farmed animals as worthy of respect and care.

We also steward and conserve critical wild spaces on the Sanctuary grounds and conduct environmental education.

The Marketing and Communications Manager position is a full-time, year-round, non-exempt job. The Marketing and Communications Manager will report to the Executive Director and work closely with the Development Manager, Shelter Director, Education Manager, and collaboratively with other team members. The position will at times supervise staff and occasionally interns and volunteers. The role is responsible for a wide range of duties but will be evaluated on success of program promotion with budget and program goals;

fundraising and acquisition; marketing and communication plans and execution.

Woodstock Sanctuary is interested in a broad applicant pool, and no candidate is expected to excel in every area listed below.

We are a small team and we are all based at the Sanctuary. This is not a remote position and applicants that aren’t currently within 40 minutes of the Sanctuary location in High Falls, NY, OR already planning on moving here won’t be considered. No exceptions!

If our top candidate doesn’t have the experience to do the full manager role, we may offer a coordinator role with reduced responsibility and pay range.

• Create long- and short-term communications plans that support policy initiatives, fundraising, advocacy, and program promotions
• Create and maintain systems to improve institutional memory and enhance access
• Manage, organize, and update processes and pipelines for all external communications
• Build upon standards around the Sanctuary’s identity and branding style
• Manage or co-manage social media accounts and create content
• Build and monitor department budget and hit earned revenue and fundraising goals
• Provide monthly and annual reports on campaigns, conversions, and other digital marketing efforts and impact

• Coordinate communications plans and campaigns to maximize mission impact through leveraging social media
• Fundraise across all platforms and develop acquisition strategies
• Moderate comment threads on active posts and respond to messages promptly when necessary
• Implement strategies to increase social media presence and to track results and impact
• Manage or co-manage ad generation, data tracking, and algorithm navigation
• Create or manage the creation of content that tells the stories of the Sanctuary residents, campaign initiatives, and programs

• Co-create or lead creation of content for signage, brochures, flyers, rack cards, and other marketing materials with staff or contractors

• Manage promotion plan, including advertising, for the following programs:
  The Gray Barn (onsite inn);
  Sanctuary Store;
  Public Education (including onsite tours and partnerships);
  Advocacy and Legislation;
  Events;
  Interns, and Volunteers
• Manage or co-manage creative plan for Sanctuary Store including new designs and items
• Work with full external relations team to streamline messaging across multiple platforms and outlets

• Cultivate press relationships
• Maintain and update database of contacts
• Draft and send press releases and co-coordinate earned media engagement

• At least five years of experience in marketing and external communications, preferably in smaller or…