AI Automation Manager - Marketing & Brand

About Healthee

Healthee is building the AI platform for healthcare benefits navigation. We help employers, HR teams, and benefits advisors simplify one of the most complex parts of the employee experience: healthcare benefits. Healthee's AI helps employees understand their benefits, find care, and schedule appointments, turning confusing benefits information into a simple conversation. Our mission is to make healthcare benefits accessible, understandable, and actionable for every employee.

We are looking for a highly technical, hands‑on builder to architect the AI‑powered systems, agents, and automations that will exponentially increase the speed and scale of our go‑to‑market (GTM) execution. This is not a traditional marketing role. You will support the entire funnel—from demand generation and sales enablement to product marketing and customer expansion—by translating manual GTM workflows into reliable, automated systems.

If you prefer building pipelines over running standard marketing playbooks, this role is for you.

You will act as the technical engine behind our marketing and sales efforts, focusing on three core pillars:

• AI Agent Development & Prompt Engineering Build and tune AI agents to support the full GTM funnel, including:
• Demand Gen & Content:
  Automate SEO/SERP research, identify content gaps, and build engines for social distribution and content repurposing (e.g., Webinar → Blog → Linked In → Newsletter)
• Paid Media:
  Generate ad variants, creative briefs, audience ideas, and QA checklists
• Sales Enablement:
  Automate the creation of battle cards, one‑pagers, talk tracks, and persona‑specific outbound follow‑up sequences
• Product & Customer Marketing:
  Assist with positioning drafts, competitor tracking, adoption content, and renewal narratives
• GTM Automation & Pipeline Architecture Design and maintain "channel‑ready" automated workflows for core marketing operations:
• Campaign Operations:
  Build systems that generate full campaign assets (ads, landing pages, emails) from a single brief or prompt
• Lead Intelligence:
  Automate lead enrichment, firmographic scoring, and intent‑signal routing
• Strategic Campaigns:
  Power ABM and outbound personalization at scale, ensuring human‑in‑the‑loop review and strict guardrails
• Reporting:
  Generate automated daily/weekly insight summaries and anomaly detection alerts
• Marketing Tech Stack & CRO Ownership Design, evolve, and govern the marketing AI stack to ensure it is production‑ready:
• Stack Management:
  Oversee LLM orchestration, prompt libraries, and integrations with CRM, marketing automation, and ad platforms
• CRO & Experimentation:
  Own the experimentation systems—supporting A/B test design, website instrumentation, funnel QA, and automated post‑test readouts
• Reliability & Compliance:
  Ensure all systems feature versioning, logging, clear ownership, data privacy, and compliance considerations

• Core demand gen workflows (campaign creation, testing, reporting) are automated, resulting in measurable time savings for the team
• Paid and organic channels are shipping significantly more high‑quality iterations per week
• Funnel instrumentation is bulletproof (accurate attribution, consistent naming conventions, seamless CRM handoffs)
• Sales teams can access real‑time, up‑to‑date enablement materials and enriched account insights with minimal manual effort

We care more about your ability to learn and build than your mastery of specific tools, but your day‑to‑day will likely involve:

• LLM APIs:
  OpenAI, Anthropic/Claude
• Automation:
  Zapier, Make, n8n
• Scripting:
  Python, Java Script
• Mar Tech:
  Hub Spot, GA4, CRO/A/B testing tooling

• Build at the intersection of AI engineering, automation, and growth marketing
• Help define how companies adopt AI in benefits and employee experience
• Join a fast‑moving startup building a category‑defining product

• Minimum of 3-4 years of experience as a Growth Engineer or a similar role
• Builder Mindset:
  You think in workflows, reliability, and systems rather than one‑off tasks
• AI‑Native:
  Deeply comfortable working with LLMs, agentic…