Campaign Manager, Creator Partnerships

About the Team

WME is one of the world’s largest talent representation agencies, representing leading talent and creators who engage audiences across You Tube, Instagram, Tik Tok, and other digital platforms. Collectively, our clients generate audiences at a scale comparable to major media networks, reaching fans and consumers directly through their content. As their influence continues to grow, we are building new ways to position them as the powerful media entities they have become.

As a Manager, Creator Partnerships on the Creator Sales team, you will play a critical role in developing creator-led advertising solutions for brands and agencies. The primary focus of this role is supporting the pre-sale process by translating marketing objectives into strategic creator recommendations, media plans, and partnership opportunities across WME's creator roster. You will work closely with sales, agents, and creators to develop compelling programs that drive revenue growth, while also supporting campaign execution and optimization throughout the partnership lifecycle.

This is a unique opportunity to help shape a rapidly growing business within WME, working at the intersection of creator monetization, media strategy, and brand partnerships. You will gain direct exposure to top creators, leading brands and agencies, and senior leadership while helping build the future of creator-led advertising at scale.

• Serve as the primary resource for select inbound agency and brand opportunities, translating marketing objectives into creator-led partnership recommendations, with a particular focus on the direct response advertising ecosystem.
• Develop customized creator programs, sponsorship packages, and media plans across WME's digital roster, with a You Tube-first approach.
• Partner with Creator Sales leadership to evaluate opportunities, develop pricing strategies, and prepare client-facing proposals.
• Identify proactive revenue opportunities and target brands that align with overall team sales strategies and initiatives.
• Present recommendations and creator strategies to internal stakeholders, brands, and agency partners.
• Support negotiation and deal development through contract execution.
• Own pipeline management and revenue forecasting for assigned opportunities.

• Develop a deep understanding of WME’s creator content, audience demographics, performance trends, and sponsorship suitability.
• Serve as a trusted advisor to creators and agents regarding advertiser demand, category trends, and partnership opportunities.
• Provide strategic guidance on packaging opportunities across You Tube and other digital platforms.
• Curate creator recommendations that balance brand objectives with creator authenticity and audience alignment.

• Partner with operations and execution teams to oversee campaign implementation and ensure successful delivery.
• Coordinate with creators, agents, managers, and brand partners to facilitate approvals, content production, and launch timelines.
• Track campaign performance and communicate key insights to stakeholders.
• Identify risks and elevate issues with recommended solutions.
• Maintain accurate campaign documentation, reporting, and tracking.

• Provide internal feedback on and help implement standardized planning, workflow, and project management processes to improve sales efficiency, campaign delivery, and organizational scalability.
• Collaborate closely with sales, agents, creators, and cross-functional teams across WME to develop and execute best-in-class creator partnership solutions.
• Contribute to the development of scalable tools, resources, and operational frameworks that support revenue growth and help define the Creator Sales playbook.
• Identify opportunities to streamline pre-sale workflows, proposal development, creator packaging, and internal communication processes.
• Help establish best practices for evaluating opportunities, managing pipelines, and supporting creator monetization initiatives across the business.

• 5–8 years of experience in media sales planning, account…