Digital Brand Strategist

At Cerbelli Creative, a Cerbelli Collective brand, our team of producers, designers, and entertainment experts is responsible for over 80 live events annually. The Digital Brand Strategist will be part of the core central office team, working alongside Directors, Project Managers, and Project Coordinators and reporting to the Managing Director. They will support additional brands within the Cerbelli Collective umbrella, as well as additional departments within Cerbelli Creative.

The DBS is responsible for leading the creative, brand strategy, and marketing initiatives across all company brands, including Cerbelli Collective, Cerbelli Creative, and Two Forty Thirty . This role oversees branding, digital marketing, content creation, and social media, ensuring a cohesive and compelling brand presence. The DBS reports directly to the Managing Director, while managing the Social Media Coordinator.

This role is still responsible for continuing to produce all graphic design work and digital assets as required. Additionally, this position manages and eventually expands the creative team, while collaborating cross-functionally with all company teams to support event production, design, and promotional strategies.

Most importantly, this role requires a courteous, positive, and high-energy individual with great people skills. We value hard work, and we want to have fun doing it.

• Develop and oversee brand strategy, positioning, and visual identity, primarily for Cerbelli Collective, Cerbelli Creative, and Two Forty Thirty
• Ensure consistent brand messaging and design across all platforms, including digital, print, social media, and both internal/external event collateral
• Create and manage brand style guides, brand books, and strategy decks
• Support the Cerbelli Creative events team with creative concepting, theme mood boards, and visual storytelling for client projects (event-specific logos, websites, print & digital pre & post event promotion)
• Delegate tasks efficiently across multiple team members and departments, ensuring clear communication of responsibilities and expectations to maximize productivity
• Manage the brand and marketing team, currently including a Social Media Coordinator (SMC) and interns
• Support and guide SMC to ensure they are growing and flourishing in their role to take on more over time
• Ensure the SMC is actively engaging with clients and followers on social media; replying, commenting, DMing, etc., not only posting
• Provide leadership, mentorship, and direction to team members, ensuring high-quality execution of creative and marketing projects
• Collaborate with internal teams to align creative and marketing strategies with business goals
• Maintain all company websites and digital listings to ensure all are on brand and team members are updated; this includes master decks
• Work closely with the events team to develop and manage print and digital assets for client events, ensuring cohesive branding and visual storytelling across all event materials
• Manage assigned budgets without exceeding them while achieving specified KPIs
• Some travel will be required, as well as participation on-site attending events and networking events
• Develop and execute strategic digital marketing plans, including monthly content themes, campaigns, and digital activations
• Analyze the company’s digital marketing plan and social media strategy, identifying strategic weaknesses and making recommendations for improvements
• Present the company’s creative strategies and brand development to Senior Management to help guide overall marketing plans and execution
• Lead content creation for social media, email marketing, newsletters, press materials, and…