Sr. Director, Amazon

Location: New York

## Sr. Director, Amazon Apply remote type:
Hybrid locations:
New York, New York, USA (Corporate Headquarters) time type:
Full time posted on:
Posted Todayjob requisition :
JR6839

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
** Primary Purpose**:
The
** Senior Director, Amazon
** is an enterprise leader responsible for defining and advancing Coach’s long-term strategy and performance on Amazon—one of the most complex and high-impact digital platforms within the North America ecosystem.

This role owns the end-to-end Amazon business with full accountability for strategic direction, financial performance, and brand stewardship. As a key thought partner to senior leadership, the Senior Director will shape how Coach navigates and leverages Amazon to drive sustainable growth, acquire new consumers, and build brand equity.

Operating with an enterprise mindset, this individual will influence cross-functional executives and external stakeholders, ensuring Amazon strategies are tightly aligned with broader business objectives while balancing growth, profitability, and channel integrity.

This role reports to the SVP, Digital and Wholesale North America.
** The successful individual will leverage their proficiency to...
** Enterprise Amazon Strategy & Vision
* Define and own the multi-year strategic roadmap for Amazon, including the role of Amazon’s media and marketing ecosystem in driving enterprise growth
* Serve as the internal authority on Amazon, including its evolving advertising, search, and content algorithms
* Translate enterprise priorities into a holistic Amazon strategy spanning traffic, conversion, retention, and brand visibility
* Anticipate and capitalize on shifts across Amazon’s ecosystem (retail, media, data, and fulfillment)
P&L Ownership & Financial Leadership
* Own the Amazon P&L with accountability for topline, profitability, and marketing investment strategy
* Lead integrated financial planning, ensuring marketing spend (e.g., Sponsored Ads, DSP, affiliate, promotions) is optimized for ROI and incrementality
* Establish clear frameworks for marketing efficiency, attribution, and performance measurement
* Drive disciplined trade-offs across media, pricing, and assortment to maximize long-term value

Amazon Marketing & Demand Generation Leadership
* Define and lead the end-to-end Amazon marketing strategy, positioning media as a core growth driver, not a support function
* Oversee full-funnel activation across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and emerging ad formats
* Drive best-in-class search, content, and discoverability strategies, ensuring Coach wins in both paid and organic placements
* Establish a data-driven approach to audience development, leveraging Amazon signals to drive new customer acquisition and lifetime value
* Lead partnerships with Amazon Ads and external agencies to unlock advanced capabilities, beta programs, and first-mover advantages
* Develop and scale measurement frameworks (incrementality, attribution, MMM where applicable) to inform investment decisions
* Elevate content strategy (A+ content, brand stores, PDP optimization) as a critical lever for conversion and brand storytelling
* Ensure marketing strategies reinforce premium brand positioning while operating effectively within a performance-driven ecosystem

Executive Influence & Cross-Functional Leadership
* Influence and align senior stakeholders across marketing, merchandising, finance, and digital to integrate Amazon into broader brand and media strategies
* Act as the bridge between brand marketing and performance marketing, ensuring…