Marketing Manager — New York, NY More Details

Full‑Time / New York, NY

Full‑Time

Commercial

$90,000 - $120,000

Praxis Pro is a seed‑stage SaaS startup building conversational AI agents to transform training for account specialists and sales representatives in the life sciences industry. Our platform leverages AI to deliver personalized, scalable training experiences that directly impact revenue and expertise in a highly regulated, specialized sector.

Praxis Pro is a seed‑stage SaaS startup building conversational AI agents that transform how life sciences companies train their sales and account teams. Our platform delivers personalized, scalable training experiences that drive measurable impact in one of the most regulated, high‑stakes industries in the world.

We move with urgency, stay close to our customers, and are building the go‑to learning and intelligence platform for life sciences commercial teams. As our Marketing Manager, you'll be embedded in everything from shaping our positioning and messaging to running the campaigns that drive our pipeline.

As our Marketing Manager, you'll own marketing execution end‑to‑end — from building inbound pipelines to bringing our positioning and product launches to life in the market. You'll run campaigns across email, Linked In, and SEO, lead launch sequencing and GTM execution in close partnership with product leadership, and represent Praxis Pro at industry events.

You'll have significant ownership over how we build out our marketing function, what our channel mix looks like, and how we measure impact. If you thrive on variety, ownership, and building something from the ground up, this is the role for you.

• Drive inbound prospect interest: Build and run lead‑generation programs across email and Linked In that fill the top of the funnel with qualified, high‑intent prospects.
• Build product awareness and visibility: Own our voice in the market — positioning, messaging, and content that make Praxis Pro the name life sciences buyers recognize and trust.
• Build email automation and segmentation: Build and optimize automated email workflows, and develop audience segmentation strategies to deliver more personalized, relevant content across the funnel.
• Own Social presence: Develop and publish a consistent cadence of social content that builds our brand and engages life sciences buyers and champions.
• Lead SEO strategy: Build our organic search foundation — keyword strategy, content, and site optimization — to drive durable inbound traffic over time.
• Run end‑to‑end campaign management: Take campaigns from concept to execution to results — setting goals, coordinating assets, and reporting on what worked.
• Support GTM initiatives: Partner closely with sales and leadership on go‑to‑market planning for new product launches, features, and market segments.
• Own event management: Plan and execute Praxis Pro's presence at industry events, webinars, and conferences that build pipeline and visibility.

• 3-4 years of B2B marketing experience, ideally at a B2B SaaS company, in a lean, fast‑moving environment.
• Proven track record marketing to complex, multi‑stakeholder buying committees rather than individual consumers — you understand longer B2B sales cycles and how marketing supports a sales‑led motion.
• Hands‑on channel experience: you've personally run email campaigns, built a Linked In content engine, and driven organic growth through SEO — this is a doer role.
• Experience building automated, segmented email workflows (e.g., nurture sequences, lifecycle campaigns) using a marketing automation platform.
• Full‑funnel campaign experience: you can take a campaign from idea to execution to results, and you know how to measure what's working.
• Stron…