Paid Search Performance Marketing Manager

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

Wispr Flow is making it as effortless to interact with your devices as talking to a close friend.

Today, Wispr Flow is the first voice dictation platform people use more than their keyboards — because it understands you perfectly on the first try. It’s context-aware, personalized, and works anywhere you can type, on desktop or phone.

In 2026, in addition to dictation, we're focused on building native actions — an agentic framework that understands you, and works reliably.

We’re a team of AI researchers, designers, growth experts, and engineers rethinking human‑computer interaction from the ground up. We value high‑agency teammates who communicate openly, obsess over users, and sweat the details. We thrive on spirited debate, truth‑seeking, and real‑world impact.

We've grown our revenue +150% every quarter for the last 4 quarters, and have raised $81M from Tier 1 VC firms and other well‑known angels.

We're hiring a hands‑on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You'll also own Android acquisition from day one.

• Google Search Ads (Search, Performance Max, Search Partners)
• Google App Campaigns (ACi) for Android app installs and in‑app revenue
• Apple Search Ads for iOS and Android
• Bing / Microsoft Ads (and expansion opportunities)

Your mission:
Bring in high‑intent users and wire them into our funnel: ad → click → install → activation → subscription → revenue.

This isn't a "set and forget" role. You're in the platforms daily, shipping tests weekly, making data‑driven decisions, and owning the numbers.

• Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day‑to‑day
• Build clean account architectures: brand vs non‑brand, competitor, persona‑driven campaigns
• Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
• Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum

• Own Android growth strategy across Google App Campaigns and Apple Search Ads
• Optimize to in‑app revenue events (not just installs)
• Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
• Partner with Product and Data teams on attribution and conversion tracking

• Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
• Connect campaigns to our stack: GA4, Apps Flyer (MMP), Post Hog
• Own search performance: brand vs non‑brand CAC, iOS vs desktop vs Android metrics, payback windows

• Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
• Maintain a testing roadmap with clear hypotheses and success metrics
• Partner with Design and Growth teams on landing pages and App Store optimization

• Manage $50k+/month in search spend (scaling to low six figures)
• Allocate weekly budgets by channel, geo, brand vs non‑brand, device
• Keep CAC within targets while finding incremental spend opportunities

• Write crisp weekly updates: what happened, why, what's next
• Present monthly performance to leadership with clear insights and recommendations
• Collaborate seamlessly with Growth, Product, Design, and Data teams

• 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
• Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
• Strong Google Ads expertise:
  • Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)
  • Performance Max (when to use it, how to prevent brand cannibalization)
  • Google App Campaigns (ACi) for mobile installs and revenue optimization
• Direct experience with Apple Search Ads for iOS, ready to expand to Android
• Fluency in GA4, an MMP (Apps Flyer/Adjust/Branch), and product analytics tools (Post Hog/Mixpanel/Amplitude)
• Deep understanding of CAC, payback period, LTV:
  
  CAC, activation rates, retention curves
• Excellent written communication—you can write a weekly recap that's actually worth reading
• Authorized to work in the US

• Bing / Microsoft Ads experience
• Background in productivity tools, consumer apps, or PLG SaaS
• SQL or BI tools (self‑serve data analysis)
• Landing page and conversion rate optimization experience
• Familiarity with Apple ecosystems and App Store guidelines

We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request.