Associate Manager Content and SEO

About Us

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do. We are a collective of three premium and prestige beauty brands: bare Minerals, BUXOM, and Laura Mercier. With offices in New York, London, Singapore and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. These values define how we show up for each other, for our brands, and for the world. We offer a hybrid work model and are committed to fostering an inclusive, agile environment where everyone can thrive.

This role is suited for a creative and detail-oriented Associate Manager, Content Strategy & SEO to support our ecommerce beauty business across Laura Mercier, bare Minerals, and BUXOM. You will drive content and SEO strategies to increase organic traffic, optimize content for search, and create engaging, conversion-focused customer experiences. You will partner closely with cross‑functional teams, including Creative, Marketing, CRM, and Ecommerce, to ensure content aligns with business goals and delivers a consistent brand story across channels.

This role also plays a key part in evolving how we scale content through AI‑driven workflows and improving visibility across emerging search surfaces, including LLM‑powered platforms.

• Own content strategy across launches, promotions, and evergreen moments; translate marketing plans into site and SEO content execution; ensure consistent, compelling storytelling across all DTC touchpoints.
• Develop clear, actionable briefs and define asset requirements for all site content, including PDPs, landing pages, and campaigns; partner with Creative to ensure assets are delivered on time and aligned with business objectives.
• Own content workflows across tools (e.g., Asana) and maintain centralized documentation, including briefs, trackers, and calendars, to support scalable execution.
• Own SEO content strategy across PDPs, landing pages, blogs, and FAQs, partnering with agency to guide execution and performance; optimize for emerging search surfaces, including AI‑driven results.
• Partner with internal teams and external vendors to develop scalable, AI‑driven content workflows; define scope and output requirements to efficiently scale content production across channels.
• Track and analyze SEO and content performance, translating data into actionable insights and optimizations; support ongoing reporting on organic growth, content impact, and emerging trends.
• Partner closely with Creative, CRM, Ecommerce, and Marketing teams across multiple brands to ensure alignment on content strategy and execution; maintain a cohesive approach while preserving each brand’s distinct voice and positioning.

Work closely with the creative, marketing, and ecommerce teams to ensure alignment on content strategy and execution. Coordinate with the merchandising team to ensure that content supports key product and commercial initiatives.

• Strong writing skills with the ability to craft content that balances SEO objectives with compelling storytelling; experience writing for ecommerce or beauty brands preferred.
• Proven experience implementing SEO strategies and optimizing content for search; familiarity with technical SEO tools (Google Search Console, SEMrush, etc.) and interest in emerging search trends, including AI‑driven and LLM‑based discovery.
• Experience developing content briefs and collaborating with creative and production teams; strong organizational skills to manage shot lists, asset requirements, and content timelines.
• Familiarity with AI tools (ChatGPT, Jasper, etc.) to support scalable content creation; ability to balance automation with quality, brand voice, and performance.
• Strong analytical skills with the ability to track performance, evaluate SEO impact,…