Social Marketing Channel Manager

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.

When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

Hybrid — 3 days onsite (Manhattan, NY or Bethesda, MD)

Reports To:

Senior Manager, Content Strategy

About the Role

Within Marketing at GEICO — a team in the middle of a significant transformation — social is where the brand shows up every day, in real time, in front of millions of people. Getting this right is a real competitive advantage and a must-do. You'll own the day-to-day stewardship of every brand social account — what publishes, when, and how it's tagged.

You'll run point on collab and tagging mechanics across partner and creator content, and keep GEICO's talent and IP usage rights airtight so nothing goes out that creates risk down the line. And most critically - you'll act as the social newsroom director: monitoring what's happening in real time, and sourcing the content — from creators, partnerships, agencies, UGC, and internal teams — that gives GEICO the best shot at showing up in the conversation, not just adjacent to it.

This role rewards someone who's comfortable being the last line of defense on what goes live, and fast enough to seize a real-time moment before it passes. You'll have real room to shape how GEICO's social newsroom operates — the sourcing, the sign-off process, the judgment calls — not just execute someone else's playbook.

• Own the publishing calendar and programming cadence across all GEICO brand social accounts, balancing always-on content with real-time opportunities
• Serve as the final checkpoint on what publishes, ensuring content is on-brand, on-strategy, and technically ready for each platform

• Manage tag and collab mechanics for partner, creator, and co-branded content, ensuring every post meets platform and legal requirements
• Own compliance tracking for talent and IP usage rights, maintaining clear records of what's licensed, for how long, and where it can run
• Partner with Legal and brand partners to flag and resolve rights issues before content goes live

• Act as social newsroom director, monitoring real-time trends, news, and cultural moments relevant to GEICO
• Source content from the most effective channels — creators, UGC, AI, agency partners, and internal teams — and route it into the publishing pipeline
• Build and maintain a network of go-to content sources, vetting new ones as platforms and formats evolve

• Facilitate communication across Social Content Strategists, Media, Legal, Creative, and Partnerships to keep social programming aligned with broader campaigns
• Flag scheduling conflicts, rights gaps, or content gaps early and drive them to resolution
• Maintain the trackers and tools — such as Airtable — that keep programming, tagging, and rights status visible to the whole team

• You  managed the day-to-day programming and publishing for a brand  social channels — you know what  always on  actually takes
• You  handled tag, collab, or usage-rights mechanics for creator or partner content and know how to keep that clean without slowing production down
• You think like a newsroom: you can spot the moment worth jumping on and know where to go source the right content fast
• You  worked inside a business where marketing is tied directly to customer acquisition and retention, not just brand awareness
• You  kept cross-functional teams — creative, legal, media, analytics — aligned on a fast-moving…