Vice President, B2B Marketing Practice

About the ANA

ANA (Association of National Advertisers) is the premier resource for marketers, driving industry growth and advancing best practices across the advertising ecosystem. ANA brings together the world’s leading brands to foster innovation, protect the interests of marketers, and elevate the marketing profession. Through advocacy, thought leadership, professional development, and collaboration, ANA supports marketing leaders as they navigate a rapidly evolving business environment.

The Association serves a diverse membership base and operates at the intersection of marketing innovation, policy, and industry leadership.

New York City

The Vice President, B2B Marketing Practice is a key leader in advancing and growing the ANA’s year-round B2B strategy. Working closely with the Senior Vice President and the broader B2B team, this role helps deliver impactful programs, events, thought leadership, and member experiences that drive value for ANA members.

The VP will lead the planning and execution of a robust portfolio of B2B initiatives, including Members-Only Conferences, the Masters of B2B Marketing Conference, executive working sessions, Masters Academies, and other signature experiences. Success in this role requires the ability to operate strategically and tactically, partnering with senior marketing leaders to shape compelling agendas while overseeing the details needed to deliver exceptional programs and events.

Beyond event leadership, the VP will play an important role in helping to transform insights from members, conferences, research, and partner collaborations into practical, actionable resources. These may include frameworks, playbooks, tools, case studies, and other content extensions that expand the reach, relevance, and value of the ANA’s B2B Marketing Practice.

• Lead the planning and execution of key B2B events and member experiences, including members-only conferences, Masters Academies, executive round tables, working sessions, committee meetings, and other programs.
• Own assigned events end-to-end, coordinating agendas, venues, speakers, partners, run-of-show, timing, attendee experience, internal stakeholders, logistics teams, and post-event follow-through.
• Serve as a senior B2B Practice lead on-site at events, anticipating issues, managing changes in real time, and ensuring programs are executed at a consistently high level.
• Partner with the SVP and Senior Manager to distribute responsibility across the B2B event portfolio, providing leadership capacity and operational support across simultaneous programs.
• Work closely with ANA conference, logistics, marketing, membership, and other internal teams to ensure B2B programs are delivered efficiently and support broader Practice objectives.

• Lead the development of content associated with committees, members-only conferences, Academies, the B2B Leadership Council, and other working sessions, helping define the business question, program structure, desired member outcome, and follow-through.
• Translate insights generated through executive member discussions, events, research, and partner collaboration into reusable B2B products and intellectual capital, including playbooks, frameworks, toolkits, case-study summaries, executive briefs, diagnostics, and practical member guidance.
• Identify opportunities to extend successful programs beyond a single event through webinars, workshops, digital content, conference sessions, educational programs, and other ANA platforms.
• Work with subject‑matter experts, partners, members, and ANA colleagues to develop new B2B offerings and help move promising concepts from idea to scalable program or…