Social Media & Content Manager

Hey! We're Huel, and we're pleased to meet you

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Social Media & Content Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

This role is part of Huel's Brand team, shaping how we show up in culture and across social for a global audience. While you'll play a key role in strengthening our presence in the US, you'll also help drive our global social strategy, ensuring our content resonates across markets. A key part of the role will be identifying opportunities to adapt and scale successful ideas between the UK and US, while staying true to the Huel brand.

Sitting at the intersection of brand, content and community, you'll own the strategy behind our organic social channels, setting the standards for what great looks like and driving meaningful growth. Working closely with Brand Experience & Community, Creative & Performance, and Production, you'll turn insights into content that captures attention, builds community and grows our brand globally. It's a role for someone who can connect strategy to execution, understands how audiences differ across markets, and knows how to adapt content without losing the essence of the brand.

Here's a glimpse of what you'll be involved in:

• Be the driving force behind Huel's organic social presence
  , owning the strategy and editorial direction across channels, with a clear remit to grow impressions, reach new audiences, strengthen our presence in the US, and identify opportunities to scale successful content across both the US and UK.

• Own Huel's brand voice: from manifesto to tone of voice guidelines and messaging frameworks. Ensure we sound consistent across every market and format, while adapting content to resonate with local audiences where it matters most.

• Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI-generated messaging foundations, and pulling channel-ready copy. You’re the final call on what actually gets posted.

• Build and lead our three content tracks: reactive (24–48hr cultural moments), episodic (recurring series with a committed cadence), and campaign-led (quarterly campaigns translated into organic), creating content that feels culturally relevant across our key markets.

• Make nutrition a genuine content pillar: not a caveat or small print. Translate Huel’s science and product truth into stories, formats, and series people actually want to engage with and share.

• Lead the social team: our Social Media Lead reports into you, owning execution, scheduling, and day-to-day reporting.

• Treat community as the engine, not a channel:be in the comments, activate UGC weekly, build recurring formats with our creator network, and partner closely with our Brand Experience & Community team to turn customer signals into content that resonates with audiences across the UK, US and beyond.

• This role is best suited to someone with 5+ years in brand, content or creative leadership, with deep, native knowledge of Tik Tok and Instagram. Not someone who “understands social”, but someone who lives in it.

• Exceptional copywriter. Whether it's a caption, script, hook or manifesto, you know how to craft words that stop the scroll and build a distinctive brand voice.

• Global mindset. You understand what makes content resonate in the US and appreciate that great global social isn't one-size-fits-all. You're confident adapting ideas across markets, spotting opportunities to scale what's working, and balancing local relevance with a consistent global brand.

• Culturally wired. You know what’s trending before it peaks. You have opinions on why things blow up and why most don’t. You can name three brands killing it on social right now and explain exactly why.

• AI-native, not AI-curious. You’re already using AI tools daily to move faster, write sharper and ship more. Comfortable owning a marketing hub that turns briefs into messaging and messaging into channel‑ready copy.

• Hunts growth audiences. You identify…