Manager, Brand Marketing - Healthcare & Pharma

Overview

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide.

The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another.

If you’re driven to solve meaningful challenges, we’d love to meet you.

• Develop and own the Healthcare & Pharma category marketing strategy, creating annual and quarterly plans aligned to business priorities, revenue goals, and customer needs.
• Partner cross-functionally with Product Marketing, Research & Insights, Performance Marketing, Communications, Editorial, Creative, Events, and Sales teams to bring category narratives and campaigns to life across channels.
• Translate customer insights, market trends, and industry challenges into compelling messaging, content, and thought leadership that resonates with healthcare and pharmaceutical marketers.
• Lead the development of integrated category marketing programs, including executive councils, industry events, webinars, content series, research launches, and customer engagement initiatives.
• Work closely with Research & Insights teams to identify emerging trends and develop industry-specific research that strengthens The Trade Desk's position as a thought leader in healthcare and pharma.
• Partner with Performance Marketing to activate category campaigns, drive audience engagement, and measure impact across the customer journey.
• Collaborate with Product Marketing to ensure healthcare and pharmaceutical customer perspectives inform go-to-market strategies and product narratives.
• Build strong relationships with key customers, industry associations, media partners, and internal stakeholders to drive advocacy and market influence.
• Measure and communicate program effectiveness through engagement, pipeline influence, customer growth, and business impact metrics.

• Experience leading category, industry, vertical, or integrated marketing programs within the healthcare, pharmaceutical, biotechnology, life sciences, or health media ecosystem.
• Deep understanding of the healthcare and pharmaceutical marketing landscape, including brand and patient marketing, HCP engagement, privacy considerations, measurement challenges, and evolving media trends.
• Experience developing category strategies and translating business priorities into integrated marketing plans that drive measurable outcomes.
• Proven ability to work cross-functionally across Product Marketing, Research & Insights, Performance Marketing, Communications, Sales, and Executive Leadership teams.
• Experience engaging senior-level marketing leaders and building executive-level customer programs and communities.

• 5–8+ years of experience in B2B marketing, category marketing, industry marketing, brand marketing, or integrated marketing.
• Experience with in healthcare, pharmaceutical, life sciences, media, technology, or related industries preferred.
• Strong storyteller with the ability to translate complex business and technology concepts into compelling customer narratives.
• Experience developing executive-level marketing programs and engaging senior decision-makers.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong cross-functional collaborator who can influence without direct authority.
• Data-driven and comfortable measuring program success against business outcomes.
• Passionate about emerging technology, digital…