Senior Investments Content Strategist

Responsibilities Content Strategy & Integrated Campaign Development

• Partner with senior members of Citi Wealth's global marketing and regional marketing leads to seek out and develop integrated content strategies and campaigns in alignment with agreed business and marketing plans — across the full spectrum of Citi Wealth's investment product portfolio.
• Bring a strategic, audience-first perspective to every brief — ensuring that investment content is grounded in a clear understanding of client needs, competitive positioning, and the prevailing investment landscape.
• Stay closely attuned to the latest trends in investment content strategy, wealth management communication, and financial services storytelling — actively adapting best practices for application within Citi Wealth's global content program.
• Contribute to strategic planning processes — bringing strong analytic acumen and a results-driven orientation to how priorities are set, resources are allocated, and performance is evaluated.

• Drive the development of clear, compelling capabilities messaging that articulates Citi Wealth's investment offerings and overall investment management value proposition — with the precision and authority that sophisticated clients and their advisors demand.
• Ensure that investment messaging is consistently differentiated, intellectually rigorous, and aligned with the firm's broader brand and communications standards — across all formats and all markets.
• Develop and maintain a deep understanding of Citi Wealth's investment strategies across asset classes — equities, fixed income, multi-asset, and alternatives — and translate that understanding into content that is accurate, engaging, and compliant across written, visual, audio, and experiential formats.

• Lead the development of client-facing and educational content across the full format spectrum — written collateral including whitepapers, brochures, capability overviews, fact sheets, and sales decks; video content including investment outlooks, expert interviews, explainer series, and social edits; audio content including podcasts and recorded commentaries; and event and experiential content including panel programmes, conference presentations, and client experience activations.
• Work closely with Citi Wealth's investment teams, product, legal, compliance, and the broader content and production team — including editors, cinematographers, and designers — to ensure all output is technically accurate, appropriately approved, and produced to the highest standard across every format.
• Bring the same editorial rigor and audience intelligence to a two-page At a Glance as to a flagship long-form video series or a keynote conference program — understanding that quality and clarity are non-negotiable at every scale.
• Understand the specific demands of each format — what a podcast requires that a white paper does not; what a live event demands that a social edit cannot deliver — and bring genuine content intelligence to how Citi Wealth's investment stories are matched to the right medium.

• Manage global compliance coordination as it relates to Citi Wealth investment product launches — including training materials, after-sales support content, and ongoing digital channel maintenance.
• Ensure that all product launch content activity is planned, coordinated, and executed with the diligence that a regulated, global financial services environment demands — on time, fully approved, and audit-ready.
• Maintain comprehensive legal and compliance approval records for all content materials — upholding the highest standards of process integrity and regulatory accountability.

• Manage the standard reporting process across Citi Wealth's investment strategies — including Portfolio Manager commentaries, monthly and quarterly fact sheets, sales deck updates, and investment review publications.
• Ensure that all recurring program deliverables — written, video, audio, and event — are produced to schedule, to standard, and through a well-managed, clearly…