Senior Account Executive

Factory PR is a preeminent communications agency with offices in New York and Los Angeles. We sit at the unique intersection of style and innovation, deeply rooted in both current culture and our twenty-five year legacy.

We work with companies to create moments that will spark the brand transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration.

Factory is entering an exciting new chapter filled with growth and creativity. Our team continues to impress with their ability to work nimbly across various industries, and achieve award-winning media relations for our clients. We are also fun to grab a drink with!

From an industry perspective, we’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including IKEA, Repreve, Loop Earplugs, Metaphysic, ASOS, Rebag, and World Springs.

And we’ve got a pipeline full of incredible opportunities. That’s where you come in.

SENIOR ACCOUNT EXECUTIVE – Tech + Innovation (NYC)

Factory PR seeks a Senior Account Executive to join its Tech, Innovation and Design Division. This role requires an avid consumer of tech and business media, with a deep affinity and understanding of emerging markets and the tech landscape. The ideal candidate will have experience working with Founders and have a thorough understanding of thought leadership tactics, venture-backed brands, and a spectacular ability to create momentum for a brand well beyond launch.

Knowledge of/interest in AI, Fin Tech, and/or Future of Health is a plus.

The position calls for an expert press strategist and relationship builder and reports to the SVP of Tech and Innovation in NYC. The candidate will supervise, develop, and mentor a dynamic team.

PRIMARY RESPONSIBILITIES

• Secure high-level features, podcast interviews, broadcast interviews, op-eds and more
• Contribute to the development and execution of innovative communications strategies for national and international brands
• Build out thought leadership content and programs for executives, developing pertinent talk tracks and topics
• Facilitate press tours and interviews with Founders and clients
• Maintain and develop relationships with editors across technology, business, innovation and new verticals as dictated by the evolving client roster
• Oversee and contribute to the timely distribution of briefing documents, and facilitate client media trainings where required
• Work within a team of excellent publicists and strategists, and act as a strong mentor and guide to the junior members
• Serve as the client interface for a roster of tech, innovation and design clients
• Produce high impact press materials
• Execute press activations and consumer-facing events for clients

REQUIREMENTS

• 4+ years of experience working with technology companies ranging from startups to mid-level businesses
• Expert knowledge of the media landscape across tech and business in addition to mainstream lifestyle media
• Proven experience managing announcements including launches, partnerships, funding, and more
• Proven track record of securing top-tier coverage in print and online media, podcasts and broadcast
• Excellent time management, organizational skills and attention to detail
• Excellent ability to work swiftly and independently, and alongside a dynamic team
• Strong and effective writing, communication and presentation skills
• Superior ability to articulate ideas to clients, agency principals and colleagues
• Proficient in Cision, Muck Rack, Google Suite, Microsoft Excel, Word and Powerpoint, Coveragebook and social media network
• Thrive in a fast-paced, deadline-oriented environment and actively contribute to…