Director, E-Commerce

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.

The Director, E-Commerce – Business Performance leads the digital business strategy and commercial performance for a portfolio of brands, driving revenue growth, profitability, customer acquisition, retention, and overall e-commerce success. This role partners cross-functionally to optimize the online customer experience through data-driven decision-making, digital merchandising, personalization, and go-to-market execution while leading high-performing teams and delivering sustainable business growth.

Lead the e-commerce business for a portfolio of brands with accountability for achieving revenue, conversion, profitability and customer growth objectives.

• Own the commercial performance of assigned brands across revenue, conversion, average order value, customer acquisition, retention and lifetime value.
• Monitor business performance daily, identifying opportunities, risks and corrective actions to deliver financial commitments.
• Develop annual business plans, seasonal strategies and quarterly growth initiatives in partnership with Merchandising, Planning and Finance.
• Lead weekly business reviews, using data and customer insights to drive decision making and prioritize investments.
• Balance short-term performance with long-term brand health and customer value.

Translate each brand's positioning and product strategy into compelling digital experiences that drive both relevance and commercial success.

• Develop digital go-to-market strategies supporting seasonal launches, promotional events and key business initiatives.
• Partner with Merchandising, Marketing, Creative and Planning to deliver coordinated product launches and promotional strategies.
• Ensure digital experiences consistently reflect each brand's identity while maximizing customer engagement and business performance.
• Identify emerging consumer, competitive and marketplace trends to inform future strategies.

Lead initiatives that strengthen customer relationships and improve long-term business performance.

• Develop strategies that accelerate customer acquisition, repeat purchasing and lifetime value.
• Partner with CRM, Loyalty, and Paid Media teams to optimize customer growth across the full customer lifecycle.
• Lead the implementation of advanced personalization capabilities across onsite experiences, merchandising, offers and customer journeys.
• Champion data-driven segmentation strategies that improve engagement, retention and customer satisfaction.
• Establish measurement frameworks to evaluate the impact of personalization and customer experience initiatives.

Continuously improve the online shopping experience to increase conversion and customer satisfaction.

• Drive optimization of site navigation, merchandising, content presentation and promotional execution.
• Prioritize enhancements that simplify the customer journey and reduce friction.
• Partner with Technology and UX teams to define business requirements for new capabilities and platform enhancements.
• Ensure rigorous testing, measurement and continuous optimization across digital experiences.

Use data to guide strategic decisions and improve business outcomes.

• Translate customer behavior, performance metrics and market trends into actionable recommendations.
• Establish clear success metrics for business initiatives and communicate results to executive leadership.
• Identify emerging risks and opportunities before they impact performance.
• Foster a culture of experimentation, measurement and continuous improvement.

Lead and develop a high-performing organization that combines strong execution with commercial thinking.

• Lead, coach and develop cross-functional ecommerce teams supporting assigned brands.
• Build organizational capability through mentoring,…