Director of Product Insights

*** This is NOT a role with Force Brands***

Location: New York, NY (Onsite)

We're partnering with a high-growth, venture-backed consumer wellness brand that's redefining an emerging category and looking to hire a Director, Product Insights
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This isn't a traditional Consumer Insights role.

They're looking for someone who sits at the intersection of Product, Consumer Insights, Innovation, and R&D to help determine what products to build next, how to improve existing products, and how customer feedback should shape the product roadmap.

If you're someone who loves digging into customer behavior and then translating those insights into product decisions, experimentation, and innovation, this is a rare opportunity to build a function from the ground up.

• Build a scalable customer insights capability from scratch
• Partner closely with Product Development and R&D on formulations, flavors, packaging, and future product concepts
• Design customer research, concept tests, and experiments that drive product decisions
• Analyze first-party customer data, subscriptions, reviews, surveys, and behavioral trends
• Identify opportunities to improve customer experience, retention, and product performance
• Turn customer insights into clear, prioritized recommendations for leadership

• 6-10+ years of experience in Product Management, Product Innovation, Consumer Insights, Brand Management, Product Marketing, or Product Strategy
• Experience launching or improving physical consumer products
• Strong qualitative and quantitative research capabilities
• Comfortable operating in fast-paced, entrepreneurial environments
• Experience working cross-functionally with Product, R&D, Marketing, and Commercial teams
• Background in wellness, food & beverage, supplements, beauty, or other high-growth consumer products is highly preferred

• Build a function from the ground up
• Direct access to executive leadership
• Significant influence on product innovation and business strategy
• Equity participation
• Opportunity to join one of the fastest-growing brands in the consumer space

If you're excited about understanding consumers, influencing innovation, and helping shape the future of a category-defining brand, we'd love to connect.