Product Marketing Coordinator

Hybrid - New York, New York, United States

Jul 22, 2026

$70,000/year

As the Product Marketing Coordinator at Eva NYC, you'll help bring new products to life - from early consumer insights and concept development through launch and in-market optimization. Reporting to the Senior Manager of Product Marketing, you'll partner cross-functionally with Product Development, Brand Marketing, Creative, Consumer Engagement, Sales, Regulatory, and Operations to shape product strategy, execute innovation initiatives, and ensure successful product launches.

• Manage product artwork copy creation and routing process; creating SKU copy docs and ensuring all copy is accurate, on-brand, and aligned with Regulatory and Product Development
• Design and execute consumer insights surveys to inform product positioning, messaging, claims, and concept development
• Support clinical and consumer testing by working with Senior Manager to help draft target claims and consumer perception questionnaires that reflect approved product positioning and testing priorities
• Conduct competitive analyses across haircare categories and format types, evaluating claims, fill sizes, pricing, and overall positioning to support new concept development & in-line optimization
• Support innovation and reformulation projects by developing cross-functional briefs that organize and document approved strategy and product positioning recommendations
• Contribute to product concept brainstorming, bringing forward insights from trends, competitive research, ingredient innovation, and consumer behavior to help shape early-stage product direction
• Evaluate benchmark products and formula submissions, testing and providing thoughtful feedback through the development process
• Serve as product knowledge resource for cross-functional teams, providing guidance on claims, ingredients, product benefits, usage, and positioning
• Conduct regular market research & identify emerging trends across ingredients, formats, benefits, and consumer behaviors; utilizing databases including Mintel, WGSN, and Spate and compiling insights
• Pull & interpret sales and consumer data (Nielsen, Yipit Data) to identify category trends, assortment opportunities, and innovation whitespace
• Perform ongoing competitive audits, monitoring new product launches, messaging, and retailer assortment trends to help identify whitespace and guide strategic decision-making

• Manage key product marketing resources, regularly maintaining to ensure all details and key messaging remain accurate and up to date
• Maintain Box product artwork library, uploading final product artwork and organizing multiple versions and sizes across portfolio
• Support cross-functional meetings, presentations, and product marketing deliverables to keep projects moving efficiently

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 1-2 years of full-time or relevant internship experience in product marketing, brand marketing, or product development (beauty/CPG experience preferred)
• Passionate about beauty and naturally curious about beauty trends, consumer behavior, and product innovation
• Thrives in a fast-paced environment and can effectively manage multiple priorities
• Collaborative and comfortable working cross-functionally with a variety of teams and stakeholders
• Highly organized with exceptional attention to detail and project management skills
• Strong analytical skills with the ability to interpret consumer research and market data
• Excellent written and verbal communication skills
• Proficient in Microsoft Excel & Power Point

Eva NYC offers clinically proven, responsibly sourced haircare products, blending science-backed ingredients with a commitment to sustainability and ethical practices as a Certified B Corporation.

Personal Care Product Manufacturing Chemical Manufacturing Manufacturing

Company size 11-50 employees

Company type Privately held Founded 2012

Total funding 0

Momentum

Momentum

4% in 12 mo

75 employees on Linked In

Aug 21 Mar 26

Employee experience

3.7

29 reviews

67% would recommend

Culture & values

Culture & values 3.9

Work-life balance

Work-life balance 3.7

Career opportunities

Career opportunities 3.7

Compensation & benefits 3.5

Capital

300 Meserole St, Brooklyn, New York, US

Company Eva NYC

Location Hybrid - New York, New York, United States