Senior Influencer Strategist

About Us
There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice:
At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting.

About Us
There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice:
At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting.

Overview
A Senior Influencer Strategist develops influencer strategies and campaigns for client brands that grow the brands’ awareness, social media presence and overall engagement with consumers, as well as providing strategic insight to clients/colleagues and mentoring team members.

Responsibilities

• Develop social media influencer plans for clients
• Identify and develop influencer programs for brands by targeting and working with the appropriate talent for the client/brand
• Apply strategic/creative thinking skills to gain insight and devise influencer strategy
• Determine project scopes and budgets

Manage and moderate clients’ social media partners

• Establish and maintain a positive interaction with and between the brand and brand influencers and consumers.
• Develop, maintain and update the social influencer brand calendar; develop timelines, distribute/post content, manage deadlines
• Monitor social channels and manage influencer partners to help drive positive results for brands
• Identify real-time engagement opportunities discovered via social listening; act upon opportunities
• Identify negative content/risky content generated by partners; take action to minimize impact to the client or brand

Monitor and analyze program results; compile thorough and accurate reports

• Delegate appropriate responsibilities to the Social Media Coordinators and Influencer Strategists. Supervise junior staff.
• Demonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with brand partner and agency communications
• Determine the need for support staff assistance for projects/program elements and manage support staff during execution
• Understand the resources and tools needed to achieve the clients’ social media marketing/PR objectives; complete tasks that meet objectives
• Build and maintain relationships with social media contacts and influencers on behalf of the agency and clients
• Demonstrate an understanding of the social media landscape and how to use social channels to drive brand awareness and engagement for clients
• Assist in development of budgets; keep clients’ time & expenses budgets on-track

Serve as a primary client contact:

• Participate in client calls, meetings, presentations and client brainstorms; attend client events
• Accommodate and anticipate client needs; make appropriate recommendations to clients via emails, memos, presentations and phone calls
• Respond to requests for information from clients in a timely and professional manner
• Share relevant articles/trends with clients, along with ways to implement/impact their business
• Participate in agency brainstorm sessions for client programs
• Actively participate in agency committees or departments as designated/asked
• Participate in agency projects and events
• Assist in compilation of awards presentations
• Conduct research for new business and business renewal opportunities
• Develop and foster relationships with suppliers

Ability to:

• Understand the intricacies of established and emerging social channels
• Optimize social strategy and messaging to effectively engage…