Timberland: Director, Retail Marketing

Location

New York

Organized in 1899, VF Corporation is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. Our highly diversified portfolio of brands spans multiple geographies, product categories, consumer demographics and sales channels. VF relies on its Powerful Brands, Powerful Platforms, One VF approach to business to support its brands, maintain its competitive edge and drives a winning company culture

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with an team of fun, adventure-loving people, Timberland just may be the place for you.

A day in the life of a Director, Retail Marketing at Timberland looks a little like this.

You will be responsible for elevating the consumer journey and driving cohesive brand expression across all DTC, including brick‑and‑mortar environments. Reporting to the Chief Marketing Officer, you will lead the strategy and execution of retail marketing initiatives that enhance store performance, deepen consumer connections, advance product marketing, elevate store design principles, and create meaningful, immersive consumer experiences, as well as drive traffic and conversion.

Let’s break down that day-in-the-life a bit more.

Lead the development and execution of seasonal retail marketing strategies that elevate the in‑store experience across full-price, outlet, and wholesale partner environments.

Collaborate with merchandising and visual merchandising to translate seasonal concepts into impactful in‑store storytelling, product presentation, and retail activation plans.

Drive DTC consumer experience initiatives, ensuring that stores reflect brand standards, support key product stories, and deliver an elevated journey that meets evolving consumer expectations.

Develop, execute and ensure the implementation of evergreen and seasonal go‑to‑market processes for retail, providing clear direction to cross‑functional partners on in‑store priorities, storytelling, and design needs to ensure aligned execution.

Support budgeting and oversee in‑season management of retail marketing investments, ensuring efficient use of resources across store design, visual execution, fixtures, signage, and in‑store marketing materials.

Track and deliver store performance insights and consumer experience feedback to key stakeholders, optimizing execution and adjusting strategies to improve traffic, conversion, and overall retail KPIs.

Partner with the regional digital and brand marketing teams to ensure all retail environment extends a cohesive, connected brand experience across all consumer touchpoints.

Develop and lead a team of retail marketing and in‑store experience professionals, fostering strong execution, cross‑functional collaboration, and innovation in the brick‑and‑mortar space, across VM, store design and retail marketing.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of progressive experience and 5+ years of managerial experience.

The foundation skills you will need in this position are:

Build marketing strategies tied to a business plans (long and short-term)

Strong Product Marketing

Consumer and Business Analytics

Consumer Segmentation and Targeting

Strategic and Creative Process Briefing

Budgeting, ROI Quantification

Internal client partnership-building with product teams

Be globally curious in nature

Strong written and verbal communication skills, to include creative…