Senior Product Marketing Manager

Garner’s mission

Garner’s mission is to transform the healthcare economy, delivering high-quality and affordable care for all.

We are fundamentally reimagining how healthcare works in the U.S. by partnering with employers to redesign healthcare benefits using clear incentives and powerful, data-driven insights. Our approach guides employees to higher-quality, lower-cost care, creating a system that works better for everyone. Patients achieve better health outcomes, employers spend healthcare dollars more effectively, and physicians are rewarded for delivering exceptional care rather than performing more procedures.

Garner is one of the fastest-growing healthcare technology companies in the country. Our products are trusted by the most sophisticated employers and providers in the industry, and we are building a team of talented, mission-driven individuals who are motivated to make a meaningful impact on healthcare at scale.

We are seeking an exceptional Senior Product Marketing Manager to lead go-to-market strategy and execution for our core enterprise product lines. This role will report to the VP of Product Marketing and own product positioning, competitive strategy, and launch execution across multiple customer segments. You will drive the narrative around Garner's differentiated approach to healthcare economics – translating complex data and clinical insights into compelling value propositions that resonate with CFOs, benefits leaders, and physician networks.

This is a highly visible role with direct impact on revenue, product strategy, and how the market perceives Garner's capabilities.

This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.

• Own end-to-end go-to-market strategy for assigned product lines, including market segmentation, value prop development, competitive positioning, and messaging architecture – translating complex healthcare economics and data insights into narratives that drive customer acquisition and expansion.
• Lead product launch campaigns and feature releases, working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption.
• Conduct rigorous market and competitive analysis using primary research, customer interviews, and quantitative data to identify market opportunities, win/loss trends, and strategic inflection points.
• Build and maintain a deep understanding of the healthcare benefits and provider landscape, including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria.
• Collaborate with Product Leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps.
• Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization.

• 7+ years in B2B product marketing, ideally in healthcare, healthtech, or other complex enterprise software environments where you've driven go-to-market strategy with measurable business impact.
• A track record of launching products or managing strategic repositioning initiatives at companies with high caliber customers (Fortune 500, sophisticated tech buyers, etc.).
• Exceptional analytical skills – comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions.
• Deep comfort with ambiguity and a bias toward action; thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor.
• Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers).
• A demonstrated ability to partner effectively across functions – influence without authority, synthesize diverse perspectives, and build credibility with Sales,…