Product Marketing Manager-Sr. Product Marketing Manager-Infectious Diseases AA19-3465
Listed on 2026-08-22
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Marketing / Advertising / PR
Product Marketing, Marketing Management, Marketing Strategy
Product Marketing Manager – Sr. Product Marketing Manager – Infectious Diseases Required Experience
5–10+ years of experience in IVD, diagnostics, or infectious disease marketing
Required EducationBachelor’s degree in Life Sciences, Marketing, or related field; MBA preferred
Job DescriptionA global clinical diagnostics organization focused on delivering highly accurate, automated solutions for disease detection is seeking a Product Marketing Manager / Sr. Product Marketing Manager to support its growing infectious disease portfolio. The position could be based in their Southeast office, or work on a hybrid basis from an East Coast location. The company provides innovative Elisa/IFA assay technologies and integrated systems that enable clinical laboratories to detect and monitor infectious diseases with speed, accuracy, and efficiency.
This role is a downstream marketing leader responsible for driving adoption and growth of infectious disease assays across hospital and reference laboratories throughout North America. The Product Marketing Manager / Sr. Product Marketing Manager – Infectious Diseases will lead commercialization efforts for a portfolio of infectious disease assays, driving market expansion, competitive positioning, and revenue growth. This role requires a strong blend of clinical knowledge, market insight, and commercial execution, with a focus on expanding test utilization and supporting instrument-driven assay adoption.
Duties, Activities and Responsibilities
- Product & Portfolio Management
- Develop and execute strategic marketing plans for infectious disease assay portfolio
- Optimize product mix, pricing strategies, and portfolio lifecycle decisions
- Identify gaps and opportunities for menu expansion and competitive differentiation
- Market Development
- Analyze infectious disease testing trends, reimbursement dynamics, and clinical needs
- Develop strategies to penetrate hospital labs, reference labs, and integrated delivery networks (IDNs)
- Support expansion into emerging diagnostic segments
- Commercial Execution
- Lead downstream product launches and commercialization campaigns
- Develop promotional programs, digital campaigns, and demand generation initiatives
- Collaborate with distribution partners and direct sales teams
- Customer & KOL Engagement
- Build relationships with Key Opinion Leaders (KOLs), clinicians, and lab directors
- Gather Voice of Customer insights to inform strategy and messaging
- Represent the company at scientific meetings, conferences, and workshops
- Sales & Field Support
- Develop sales tools, training materials, and clinical education content
- Support field teams with competitive positioning and objection handling
- Respond to product-related inquiries from customers and sales teams
- Work Experience, Skills and Education Required
- Bachelor’s degree in Life Sciences, Marketing, or related field; MBA preferred
- 5–10+ years of experience in IVD, diagnostics, or infectious disease marketing
- Strong understanding of infectious disease diagnostics and clinical workflows
- Experience with Elisa/IFA assay/reagent commercialization and distribution channels
- Proven ability to translate clinical value into commercial success
- Travel up to 30%
GRN West Palm Beach
9897 Lake Worth Road, Suite 202
Lake Worth, FL 33467 USA
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