VP of Marketing (Consumer Electronics, Onsite NY

Position Summary: We are seeking an experienced Vice President of Digital Marketing to lead our digital marketing efforts. This role will involve developing, implementing, and managing our long-term digital marketing strategy, as well as executing short-term advertising campaigns. The VP of Digital Marketing will play a crucial role in enhancing brand awareness, driving website traffic, managing social media channels.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies utilizing a variety of tools and channels, including brand websites, eCommerce platforms, pay‑per‑click (PPC) advertising, email marketing, and social media platforms such as Tik Tok, Facebook, Instagram, Twitter, Google, and You Tube. Focus on SEO optimization, Google Analytics, podcasts, vlogs, and blogs.
• Create and implement a distinctive social media strategy (both paid and organic) across all digital platforms to enhance engagement, increase brand visibility, and grow our audience significantly.
• Lead the creative strategy and collaborate with the team to produce innovative content that reflects the brand’s voice, narrative, values, and overall aesthetic.
• Develop monthly content calendars that align with key product launches, culturally relevant events, and branded content series across all platforms.
• Propose and create timely content based on emerging social media trends and relevant discussions.
• Continuously refine content strategies by analyzing performance metrics (KPIs), evaluating ROI, assessing competitors’ digital presence, and leveraging the latest features on various platforms.
• Optimize the user experience on company websites and assist in the creation of effective landing pages.
• Research and track consumer purchasing behavior to inform marketing strategies.
• Build and lead a high‑performing marketing team, fostering a collaborative environment.