Social Media Manager & Content Creator US (m​/f​/d

Hi, we're Doonails! A fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago. With innovative products, a vibrant community, and a strong presence both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish.

And this is exactly where you come in.

As our Social Media & Content Manager US (m/f/d), you'll be the face and voice of Doonails on Tik Tok and Instagram in the US market. You build our community from the ground up, bring our nail products into cultural conversations, and turn followers into fans.

You take full ownership of Doonails' Tik Tok and Instagram presence in the US. You develop the content strategy, produce videos yourself as an on-camera talent, and grow our community with a mix of creative instinct and strategic thinking. Together with our German Socials team, you will exchange trends, adapt proven formats for the US audience, and ensure a cohesive global brand identity.

You're the person who makes Doonails feel native to the US market, not a European brand trying to fit in.

• Tik Tok Strategy & Growth

  Build and lead Doonails' US Tik Tok channel end-to-end: content strategy, posting calendar, community growth, and Tik Tok Shop. This is your channel to own.

• On-Camera Content Creation

  Produce Tik Tok videos independently as an on-camera talent: trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content. No director, no extensive setup.

• Instagram Management

  Together with our German Socials team, you will exchange successful formats, bounce creative ideas off each other, and adapt global trends specifically for the US market.

• Trend Monitoring & Fast Execution

  Spot and quickly adopt platform trends, sounds, and formats relevant to the beauty and nails niche on Tik Tok and Instagram before they peak.

• Creator & Influencer Relationships

  Build and maintain relationships with US creators and micro-influencers for collaborations, cross-promotions, and community growth.

• Tik Tok Shop & Community Education

  Support Tik Tok Shop with content and community management, including weekly creator calls and Discord-based community building (Creator House format).

• Performance Analysis & Optimization

  Track and analyze performance across both channels (views, engagement, follower growth, Tik Tok Shop sales, Story engagement rate) and continuously optimize your content strategy based on data.

• Proven Tik Tok track record: You've built a brand or channel on Tik Tok before. You can show us growth numbers, engagement data, and ideally a brand you took from unknown to notable.
• Strong on-camera presence: You're naturally charismatic, relatable, and comfortable in front of a camera. You know when to talk, when to let the product shine, and how to keep viewers watching.
• US cultural fluency: You understand US creator culture, humor, trends, and platform mechanics natively. This isn't something we can train from Munich.
• Content strategy mindset: You don't just post, you build. You think in formats, series, and platform-native storytelling that compounds over time.
• Self-starter, no hand-holding needed: You can hit the ground running without extensive onboarding. You bring your own creative direction, propose your own formats, and don't wait to be briefed.
• Beauty or lifestyle background: You've worked for or alongside consumer brands in beauty, wellness, or lifestyle and understand the category and its audience.
• Communication: Excellent English skills, written and verbal.

• You're building Doonails in the US from the ground up, one of the most exciting markets for D2C beauty right now.
• This is your channel to own. The strategy, the voice, the growth. It's yours to shape.
• As the US market grows, so does your role. We see this evolving into a broader US brand leadership position.
• You work directly with the founding team and are a key strategic voice in how Doonails shows up in America.

• Competitive pay, tailored to your qualifications and experience.
• A true ownership role with a high degree of trust and room to shape things your way.
• Growth potential: take on responsibility and bring your ideas directly to the table.
• Workations in Cyprus:
  Our local office is open to you at any time.
• Team Events across Europe:
  Because a strong team is everything to us!

Ready? We can't wait to meet you!