Creator Partnerships Lead

About Hook

Hook is a social music platform, backed by top-tier investors, building the next generation of music discovery, fan expression, and creator growth. We turn the songs people love into sounds they can play with, enabling fans and creators to reimagine music through intuitive, remix-friendly experiences with zero learning curve. By partnering directly with artists, labels, and rights holders, Hook ensures music is discovered, shared, and expressed in ways that respect and reward the people behind it.

At Hook, music isn’t just consumed. It’s experienced, expressed, and made personal.

We're looking for a Creator Partnerships Lead to own the full creator lifecycle m finding and signing the right creators to turning them into power users and advocates who drive exponential growth for the platform. Today, creator programs at Hook are nascent. This role exists to build them from the ground up: a repeatable acquisition engine, a retention system that keeps creators activated and growing, a monetization framework that makes Hook worth building on, and a virality loop that turns every creator into a distribution channel.

You've built and scaled this at another platform where creators are the heartbeat of a community. You know how creator economies work and where they break. You know which creator segments move metrics and which don't. You know how to turn a gifted creator into a loyal brand ambassador. This is a highly hands‑on, zero‑to‑one role. You'll work directly with our VP, Head of Growth and cross‑functionally across Product, Operations, and Marketing to build creator and community programs that become one of Hook's most durable competitive advantages.

Build and scale our Creator Acquisition, Retention, Engagement and Monetization engine

• Identify and sign high‑impact creator segments (musicians, remixers, music fans, taste makers) who drive new user acquisition and content virality
• Build scalable outreach and onboarding pipelines, from creator sourcing to seeding campaigns and ambassador programs
• Own creator acquisition KPIs: new creator signups, activation rate, content output, K‑factor, and downstream MAU impact
• Develop tiered partnership structures: from micro‑creator seeding programs to anchor deals

Drive Creator Retention & Engagement

• Design and run creator lifecycle programs that keep creators active, growing, and deepening their investment in Hook
• Build feedback loops between creators and Product — ensuring the roadmap solves for real creator pain points
• Develop creator education, toolkits, and community programs that reduce churn and increase content frequency
• Own creator retention metrics: monthly active creators, content cadence, and creator NPS

Develop the Creator Monetization Framework

• Design monetization programs that give creators real incentive to build on Hook, from leader board mechanics to revenue share models, creator funds, and brand partnership facilitation down the road
• Work with leadership to define Hook's long‑term creator economics strategy
• Optimize monetization metrics like creator earnings, deal volume, and creator LTV

Engineer Creator Virality & K‑Factor Growth

• Turn creators into Hook's most powerful distribution channel by building programs and incentive structures that drive sharing, referrals, and cross‑platform amplification
• Partner with Growth and Product to build creator‑native virality features: referral loops, duet/collab mechanics, social sharing tools, and challenge formats
• Identify and amplify Hook's highest‑K creators, the ones whose content generates the highest new user acquisition downstream
• Own virality metrics: share rate, K‑factor contribution by creator segment, viral content volume

Lead & Scale the Creator Team

• Build and manage a lean, high‑output Creator & Community team as the company scales
• Establish playbooks, systems, and tooling that allow the team to operate efficiently at scale
• Serve as the internal voice of the creator, advocating for creator needs across Product, Marketing, and Operations
• Ensure creator programs are fully integrated with company‑wide growth strategy

• 6‑8 years of experience in…