Business Development & Marketing Manager

Key Responsibilities

Market Research & Intelligence

• Identify prospective clients, market trends, and emerging opportunities within target sectors through ongoing research.
• Maintain a current view of relevant federal, state, municipal, and institutional procurement activity relevant to way finding scopes.
• Develop speaking and presentation opportunities to execute thought leadership strategies and coordinate logistics for leadership attendance at industry events.
• Report on pipeline activity, prospect engagement, and market intelligence at company-wide meetings.

Proposal Management

• Manage the full proposal process from identification through submission, coordinating technical input, writing, formatting, and managing on-time delivery.
• Develop comprehensive proposal strategies including coordination of teaming partners.
• Lead go/no-go research and prepare recommendations for leadership's review.
• Maintain the proposal library including case studies and team resumes.

CRM & Pipeline Management

• Own the CRM platform end-to-end to ensure ongoing data integrity and set data entry standards.
• Analyze CRM data and synthesize market intelligence to actively inform business development strategy.
• Maintain up-to-date pipeline records, including opportunity stages, probabilities, and values.
• Produce regular pipeline reporting for leadership to track win rates and ROI over time.

Project Promotion & Awards

• Coordinate professional photography of completed projects to build a high-quality visual asset library.
• Manage project launches across all external channels to maximize visibility and impact.
• Identify relevant awards programs and coordinate submission of entries.
• Develop, design, and manage internal marketing communications and materials within the Via Collective brand.

Marketing & Digital

• Contribute to quarterly content strategy planning with leadership and the Creative Director.
• Produce the monthly eNewsletter and manage social media channels, a rolling content calendar, and execute thought leadership campaigns.
• Develop and maintain pitch decks, client presentations, and marketing collateral for leadership outreach.
• Perform quarterly reviews and updates to the company website to ensure content alignment with current positioning.

Qualifications:

• Experience: 5-8 years of experience in marketing, proposal management, or business development support within way finding, architecture, engineering, or construction
• Education: A Bachelor's degree in Business, Marketing, Architecture, Engineering, Construction Management, or a related field
• Technical Knowledge: A track record of owning the proposal process end-to-end and navigating procurement, owning a CRM platform (Nimble, Hub Spot, Salesforce, or similar) as a system of record
• Skills: Strong communication, writing, editing, and visual storytelling skills,

Requirements

• High attention to detail with a solution-driven mindset.
• Ability to manage multiple projects and meet deadlines.
• Excellent written and verbal communication skills.
• Willingness to adapt and respond to changing project needs.
• Experience with marketing tools (Mailchimp, Sprout Social, Instagram, etc) and proficiency in Microsoft Office, InDesign/Adobe Creative Suite; working knowledge of Canva

What We Value:

• A commitment to high-quality design and execution.
• A growth mindset, always seeking new insights and improvements.
• A positive and collaborative attitude, fostering a supportive team environment.
• Alignment with our firm’s vision and values, contributing to the long-term success of both our projects and our team.

Why Join Us

This is a chance to own new business development for a respected, award-winning name in a specialized, relationship-driven corner of the AEC industry — with direct visibility to firm leadership and real influence over how we grow.

Via Collective, Inc. is an equal opportunity employer.