Executive Commerce Director, WIRED

Job Description

Location:

New York, NY

Executive Commerce Director, WIRED

Executive Director, WIRED is a key managerial role in the Consumer Marketing organization, reporting to the VP of Commerce. The Executive Director will be responsible for developing the overarching commerce strategy for WIRED in tech, home, and lifestyle to meet our ambitious growth targets and identify and launch new consumer‑facing e‑commerce experiences. The role will lead a dedicated team of writers, editors, and producers, with an extensive cross‑functional network including editorial, product marketing, and data analytics to deliver against revenue and profit objectives.

This leader will have extensive e‑commerce experience and will disrupt the current affiliate e‑commerce model to build incremental revenue.

• Identify and execute on business opportunities and net new consumer experiences that disrupt the current affiliate model: checkout on site via a partner to provide an improved e‑commerce experience to the WIRED reader. Direct‑to‑consumer experiences.
• Ensure all commerce content is of exceptional quality and adheres to brand voice across channels and is exceptional in consumer engagement.
• Build a direct audience for WIRED including newsletter and social, and grow revenue from these mediums. Direct Revenue Strategy: build and execute strategy to drive audience directly to shop on  by building a compelling value proposition for shopping and repeat audience monetization.
• Develop a commerce proposition that is differentiated within the market and adds value for the reader, our partners, and the WIRED brand itself.
• Improve repeat engagement on commerce content.
• Work on new product features including integrating Commerce on the WIRED App.
• Drive macro‑level commerce innovation by identifying, incubating, and launching entirely net‑new revenue streams.
• Partner with product/audience for comprehensive content and site audits to identify friction points and execute end‑to‑end optimizations of the on‑site e‑commerce experience.
• Represent the Commerce division as the lead negotiator in high‑stakes, enterprise‑level discussions.
• Structure and secure deep strategic alliances, white‑label partnerships, and exclusive, multiyear contracts with tier‑one retailers (e.g., Best Buy, Amazon, Walmart).
• Identify the long‑term strategic direction for WIRED brands. Communicate this vision and develop business plans. Deliver growth targets through the implementation of long‑term strategic plans, as well as reacting to tactical opportunities and trade performance.
• Continue to evaluate how our current strategies align with evolving market conditions. Benchmark our brands vs. competitors and other proxy brands in the market.
• Work hand in hand with editorial teams in content strategy planning and execution to provide a unified WIRED experience to the consumer.
• Work closely with advertising teams to identify broader strategic partnership opportunities to improve revenue per page and support commercial sales pitches that can optimize commerce.
• Propose new ideas to scale our data, analytics, and product functions to optimize commerce revenue for WIRED brands.
• Synthesize broad findings into insights that inform content strategy and monetization on complex issues, leveraging executive presence to influence decisions and proactively driving solutions to high‑impact strategies.
• Bring out the best in people to achieve team and organization priorities. As a manager, focus on change management and actions reflect on Condé Nast values.
• Partner with Data Insights, Product, and Editorial leadership to identify and implement action plans against headwinds and growth opportunities.
• Collaborate to maximize all go‑to‑market Commerce activity including newsletter, social media, paid campaigns, and events.
• Demonstrate a nuanced and deep understanding of the product recommendation ecosystem in search, social, newsletter, and video.
• Develop a deep understanding of the target audience and define best practices to reach and engage with them.
• Strategize, plan, and ensure timely execution of weekly, seasonal, and tentpole content calendar that leverages SEO…