Global Integrated Communications Director - House of Whiskey, Rum and Agave

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Global Integrated Communications Director – House of Whiskey, Rum and Agave

Reports to:

Managing Director, House of Agave / Head of Marketing, House of Whiskey & Rum

Your Role The Global Communications Director is a senior subject-matter expert and strategic leader within the House of Whiskey & Rum and House of Agave teams, partnering with global brand teams, market brand teams, and cross-functional groups to shape integrated communications strategies that earn attention, strengthen brand equity, and deepen consumer connection.

The Director plays a lead role in driving the earned communications strategy for our brands, while providing meaningful oversight and guidance across paid, owned, and shared channels. The Director leads and contributes to the development of global communications tools, channel strategies, creative platforms, and cultural programs — ensuring our brands show up cohesively, consistently, and with cultural resonance around the globe.

Ultimately, this role strengthens both Houses by delivering high-impact communications that drive engagement, reinforce brand identity, safeguard brand reputation and support business growth. The Global Communications Director should aim to bring clarity, creativity, and discipline to how our brands tell their stories to the world.

Your Impact in this role As Global Integrated Communications Director, you will:

• Strategic Communications Leadership & Planning
• Define the strategic role of each communications touchpoint — at global and local levels — establishing clear KPIs, success metrics, and accountability structures for each channel.
• Translate high-level brand strategies into actionable, scalable communications frameworks that inspire alignment across global and local teams.
• Provide guidance on A&P investment priorities for integrated comms, advising brand teams on how budgets should be allocated across channels, programs, and markets to maximize earned impact and overall communications ROI.
• Work with Integrated Comms Manager to develop holistic communications frameworks and annual calendars that synchronize across Paid, Owned, Earned, and Shared channels (PESO), aligned with global brand priorities and tailored to the media maturity of individual markets.
• Earned-Led Creative & Campaign Amplification
• Lead the development brand plans to effectiivly build earned-driving strategies based on brand role and strategy for new brand initiatives, including campaign launches, product innovations, limited editions, events, brand home experiences, and cultural programs.
• Conceive and develop culturally relevant creative territories (or “big ideas”) that earn attention, spark conversation, and give media, influencers and consumers a compelling reason to engage with our brands.
• Define timing, phasing, and channel strategies for all major announcements and launches, ensuring coordinated and impactful rollout across global and local markets.
• Lead the development of key global PR assets, including press releases, Q&As, press kits, and briefing materials, maintaining a consistently high standard of storytelling and brand voice.
• Collaborate with the Integrated Communications Manager and Brand teams on content development, ensuring that owned and social content aligns with the broader earned communications narrative.
• Brand Messaging & Storytelling
• Identify and develop new brand storytelling opportunities by staying attuned to cultural trends, consumer behaviors, and competitive category movements.
• Define, strengthen, and maintain foundational brand messaging architecture,…