Senior Brand Campaigns & Paid Media Manager

Senior Brand Campaigns & Paid Media Manager About The Role

You’ll lead Yext’s global brand awareness strategy across all paid and owned media channels — from digital advertising and sponsor ships to SEO and AEO. In this role, you’ll drive measurable reach and brand lift, ensuring our story resonates with CMOs, marketers, and enterprise buyers around the world. Reporting to the Director of Growth Marketing, you’ll own the strategy, budget, and performance for Yext’s brand visibility engine.

• Define and execute global brand awareness campaigns aligned with corporate objectives and product priorities.
• Lead paid and owned media planning, budget management, and performance reporting across all channels.
• Partner closely with Product Marketing, Content, and Creative to ensure consistent storytelling and visual identity.

• Develop and manage a multi-channel paid strategy across search, display, social, programmatic, and syndication.
• Oversee media agencies for campaign planning, trafficking, optimization, and pacing.
• Build continuous testing loops (creative, channel, audience) to improve ROI and efficiency.
• Forecast, report, and analyze spend against brand and pipeline KPIs.

• Research and evaluate new sponsorship and partnership opportunities to reach key audiences.
• Negotiate and manage paid newsletters, podcasts, and media properties.
• Activate sponsor ships with compelling creative and content in partnership with Creative and Content teams.

• Own Yext’s global SEO and AEO programs, partnering with Web and Product to ensure technical excellence.
• Monitor evolving AI‑powered search platforms and adapt strategies accordingly.
• Drive organic visibility and share of search across traditional and emerging answer engines.

• Define and manage the global brand health scorecard, tracking brand lift, share of voice, and ROI.
• Collaborate with Rev Ops and Analytics to connect awareness programs to downstream pipeline impact.
• Partner with Field and Growth Marketing to report on performance for SEO, AEO, and paid media investments.

• 7–10 years of experience in brand or media marketing at a B2B SaaS or tech company.
• Proven track record managing global paid media campaigns and budgets.
• Deep understanding of digital media, SEO/AEO, and brand measurement frameworks.
• Experience leading agency relationships and cross‑functional partnerships.
• Strong analytical skills and ability to translate performance into strategic recommendations.
• Excellent communication and collaboration skills; comfortable influencing across teams and regions.

• Drive the next phase of Yext’s brand visibility on a global stage.
• Collaborate with creative, product, and marketing leaders to shape how Yext shows up in the market.
• Join a team recognized for innovation, collaboration, and measurable impact.
• Be part of a company consistently named a Best Place to Work by Built In, Fortune, and Great Place to Work®.

Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above‑referenced range in order to provide the opportunity to reflect performance‑based increases over time.

In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short‑term and long‑term disability; 401(k)…