Head Of Marketing

What You Will Own

Build the healthcare brand New York's most discerning people know, trust, and talk about.

PrimaryMD is redefining concierge primary care through exceptional physicians, advanced diagnostics, proactive health planning, and a deeply personal member experience.

We currently serve members in New York and San Francisco, and our SoHo flagship opens this October. Much of our growth to date has come through word of mouth. We are now ready to build the brand, relationships, and marketing engine that will power our next stage.

We are looking for our first senior marketing leader: a hands‑on builder who understands how premium service brands earn attention, trust, and relevance.

This is not a traditional corporate marketing role. You will own the function, report directly to the Founder and CEO, and work across PR, media, speaking engagements, partnerships, brand strategy, content, email, and paid acquisition. You will have access to agencies and freelance specialists, but you must be comfortable setting the strategy, evaluating their work, and stepping in to execute when necessary.

Your north star is clear: make PrimaryMD a healthcare brand that the right people in New York know, trust, and recommend—and turn that recognition into a consistent flow of prospective members.

Location: Hybrid, New York City Reports to: Founder and CEO Compensation: $135,000–$165,000 base salary, commensurate with experience Team: Agency and freelance partners initially, with the opportunity to build the function as PrimaryMD grows

Develop and lead a proactive PR and media strategy that makes PrimaryMD—and our physicians—part of the conversations shaping modern healthcare, longevity, and high‑touch service.

• Build relationships with journalists, editors, producers, podcast hosts, event organizers, and other influential voices.
• Develop compelling story angles and timely points of view.
• Secure meaningful earned media rather than relying on superficial coverage.
• Position our physicians for speaking engagements, panels, podcasts, private events, and corporate presentations.
• Prepare talking points, submissions, pitches, and supporting content.
• Select and manage PR partners while remaining personally engaged in the work.

Translate what makes PrimaryMD exceptional into a brand story that is distinctive, credible, human, and consistent.

• Own brand positioning, messaging, voice, and campaign strategy.
• Write and edit copy across email, social media, campaigns, presentations, advertisements, and thought leadership.
• Ensure every marketing touchpoint reflects the quality of the clinical and member experience.
• Help our physicians communicate complex medical ideas in ways that are clear, relevant, and compelling.
• Protect the consistency of the brand without allowing perfectionism to slow execution.

Create partnerships that place PrimaryMD in the communities and conversations where our future members already spend their time.

• Develop collaborations with private clubs, luxury hospitality groups, premium fitness and wellness brands, and other high‑quality consumer services.
• Create events and experiences that introduce the brand to the right audiences.
• Build mutually valuable relationships rather than transactional sponsor ships.
• Establish PrimaryMD as an active, trusted presence within New York's wellness, hospitality, and lifestyle ecosystem.
• Lead the marketing strategy surrounding the opening of our SoHo flagship.

Brand recognition must ultimately translate into interest in becoming a PrimaryMD member.

• Own the strategy for generating new prospective‑member demand.
• Lead acquisition across Google, Meta, email, content, social media, partnerships, events, and emerging channels.
• Personally understand campaign structure, targeting, creative, copy, measurement, and optimization.
• Develop and improve the marketing nurture journey for people who are interested but not yet ready to join.
• Test new ideas quickly, measure the results honestly, and redirect resources toward what works.
• Establish clear reporting…