Senior Project Manager, Social Media

Position Overview

As a member of the social media team which sits in the Public Affairs department, the Senior Project Manager of social media is responsible for the implementation of NYCEDC’s social media strategy by crafting compelling content and launching and managing ad campaigns to NYCEDC-owned social media channels. The SPM reports to the AVP of social media and works closely with External Affairs, interdisciplinary project teams, a wide range of stakeholders, and other city agencies to social‑first content plans and ad campaigns.

In addition, the SPM plays a key role in the implementation of the executive thought leadership strategy on social media, including social content for the President & CEO. The ideal candidate will be detail‑oriented with a passion for social media storytelling and data‑driven marketing.

• Collaborate with the social media director and social media managers to implement the social media strategy for their portfolio, aligning social media campaigns and multimedia storytelling series with organizational priorities.
• Write and publish engaging social media posts, ensuring brand voice consistency.
• Create content plans including video and graphics for channels underneath the NYCEDC umbrella.
• Create social media toolkits for stakeholders to use to support key NYCEDC announcements.
• Develop and manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Conduct A/B testing on ad campaigns to optimize performance.
• Stay current with social media trends and social media advertising best practices.
• Collaborate with the creative producer and marketing team to produce visually appealing content.
• Monitor social media channels, analyze performance data, and provide actionable insights for organic and paid social media content.

• Bachelor’s degree in Marketing, Communications, or equivalent.
• 3-5 years of experience in social media management, with a focus on copywriting and multimedia creation.
• Strong writing skills with a portfolio showcasing creative and effective social media copy. Experience with social media advertising platforms (e.g., Meta Ads Manager, Linked In Campaign Manager).
• Proficiency using social media analytics tools to measure campaign performance.
• Ability to multitask and manage multiple projects simultaneously.
• Excellent attention to detail and organizational skills.
• Proficiency with digital multi-media tools (PowerPoint, social metrics, video creation, Canva, etc.).
• New York City resident (required within 180 days of hire).
• Portfolio submission is required. Incomplete applications without portfolios may not be considered.

$78,000 – $80,000 USD

• Generous employer subsidized health insurance
• Medical, dental, and pharmacy plans
• Vision and hearing benefits
• Flexible spending accounts for healthcare and dependent care
• Short term and long-term disability coverage
• 100% employer covered life insurance and supplemental life insurance coverage
• Up to 25 vacation days
• Floating Holidays and Summer Fridays
• Parental leave - up to 20 paid weeks
• Retirement savings programs
  • Company-paid 401(a) defined contribution plan
  • 457(b) tax-advantaged retirement savings plan
• Tuition Reimbursement program
• Continuing education and professional development
• Public Service Loan Forgiveness (PSLF) eligible employer
• College savings plan
• Backup childcare
• Gym membership discounts
• A  membership for mindfulness and mental health support
• Employee discounts through Plum Benefits and much more

The New York City Economic Development Corporation is an Equal Opportunity Employer. Our Diversity, Equity, and Social Responsibility Mission is to create a People First strategy by attracting, retaining, and engaging a diverse and talented workforce. Like the city of New York, NYCEDC knows our strength comes from each of our connected parts, making the fabric of our organization better and stronger because of our unique employees' talents.

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