Senior Customer Marketing Manager

Location: New York

Senior Customer Marketing Manager Skip to main content#Senior Customer Marketing Manager page is loaded## Senior Customer Marketing Manager Apply remote type:
Hybrid locations:
Los Angeles:
New Yorktime type:
Full time posted on:
Posted 12 Days Agojob requisition :
001434
** Make Your Mark:
** At Black Line, we’re redefining the future of finance operations through AI-powered innovation, automation, and connected customer experiences– helping organizations modernize finance and accounting with great intelligence, agility, and confidence. There has never been a more exciting time to join Black Line. We are looking for a strategic and highly execution-oriented Senior Manager to own, operationalize, and manage our customer advocacy and adoption initiatives.

Working closely with marketing leadership, this role is critical for designing the programmatic strategy and scaling the channels that identify our strongest advocates, drive deeper product adoption, and fuel our case study and 3rd-party review pipelines. By seamlessly integrating advocacy programs into go-to-market motions, you will directly impact Black Line’s market positioning, retention, and customer-led growth.  
** You'll Get To:
*** Advocacy Program Strategy & Management:
Own the programmatic strategy and execution of overarching customer advocacy initiatives. Design, operationalize, and scale programs that systematically identify, recruit, and activate Black Line champions.
* Customer Adoption Strategy & Execution:
Design and lead targeted customer adoption marketing programs, setting the strategy for driving deeper product utilization so customers maximize their platform investment and naturally progress into advocates.
* Partner cross-functionally to support customer adoption initiatives that increase engagement, accelerate value realization, and amplify customer proof across the business.
* 3rd Party Review Management & Alignment:
Collaborate with leadership to shape the 3rd-party review strategy while managing ongoing vendor relationships (e.g., Gartner Peer Insights, Trust Radius, G2). Drive internal alignment with Go-To-Market, Analyst Relations, and Communications teams.
* Review Targeting & Quality Optimization:
Implement a tiered review investment strategy based on our Ideal Customer Profile (ICP). Assess advocate readiness using product health, engagement, and commercial signals. Develop review prioritization tiers, a quality hierarchy, and a coverage matrix (persona, segment, vertical, region, module, recency) that prioritizes review quality and relevance over sheer quantity.
* Cross-Program Integration:
Ensure 3rd-party review insights and advocacy assets are seamlessly fed into and leveraged across Demand Generation, ABM, Sales Enablement, Analyst Relations, Product Marketing, Product Management, Brand, and Renewals.
* Case Study & Evidence Pipeline:
Manage the end-to-end customer story pipeline; partner cross-functionally to identify strategic advocates and oversee the production of high-value case studies, videos, and testimonials.
* Advocacy Technology & Operations:
Administer and optimize advocacy, adoption, and enablement platforms (such as Reference Edge, Highspot, Champion, or similar tools) ensuring global Sales and Customer Success teams are consistently equipped with the latest customer proof.
* Activate and scale customer proof assets including case studies, testimonials, and advocacy content by embedding them across Sales, Marketing, Customer Success, campaigns, and events to drive credibility, adoption, and customer led growth.
* Lifecycle Nurture & Journey Mapping:
Support automated lifecycle nurture programs by leveraging a deep understanding of the customer journey, identifying key milestones to continuously cultivate engagement, retention, and advocacy at scale.  
** What You'll Bring:
**
* Experience:

6+ years of experience in customer marketing, or customer advocacy within an enterprise B2B SaaS environment, with deep expertise building and scaling customer advocacy programs that drive engagement, credibility, adoption, and customer-led growth.
* Advocacy Expertise:
Proven track record of designing and operationalizing…