Sr Specialist Marketing Operations

Job Title

Sr. Marketing Operations Specialist

Bristol CT or Hudson Sq in NYC (Onsite) Or Remote

6+m Contract

• 4+ years of experience in marketing operations, marketing analytics, technical or product marketing roles
• Applied coding of template scripting languages (e.g. liquid, handlebars)
• Ability to email code using HTML/CSS
• Bachelor's degree in Marketing, Communications, Business or a related field
• Experience working in agile teams
• Working knowledge of messaging best practices (email, push, in-app)
• High attention to quality with ability to readily spot potential bugs
• Proven track record of developing and executing successful marketing strategies that drive business growth
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
• Passion for innovation and commitment to staying ahead of industry trends and best practices

• Previous experience in Salesforce, Adobe, or Braze platforms
• Understanding of email marketing best practices
• Technical expertise in CRM operations.

• Build and manage transactional communication templates across email and in-app, including changes to price, terms of service, billing failures and other critical updates
• Collaborate with cross-functional teams, including marketing, product and more to ensure seamless execution of communication plans
• Analyze and interpret data to measure the effectiveness of executions and make data-driven recommendations for improvement
• Work across technical teams for UMP and Cannonball platforms
• Set up and run tests to deliver on KPIs and goals
• Ensure all communications are compliant with legal and regulatory requirements
  
  Create and maintain a content calendar for transactional communications to ensure timely and accurate delivery of updates
• Stay up to date with industry trends and best practices to continuously improve communication strategies
• Optimize Marketing Landing Pages (MLPs), SEO, and testing projects as needed.

• The Senior Specialist Product Marketing will be responsible for managing transactional subscriber communications related to a variety of messages that need to be sent legally across email and in-app. This includes changes to price, terms of service, billing failures and other critical updates. The ideal candidate will have a strong background working and learning CMS environments and can work closely across teams to deliver timely builds.
  
  This is a new role in product marketing and CRM operations for Direct to Consumer, reporting to the Sr. Director Product Marketing

• Bachelor's degree in Marketing, Communications, Business or a related field