Director of Narrative & Brand Strategy ($100k-$150k Equity) at Doctours

Job Title

Director of Narrative & Brand Strategy

$100k-$150k Equity

Doctours is a NYC-based startup building a first-of-its-kind medical tourism platform that is transforming how patients access global healthcare through a narrative-driven approach.

Doctours is redefining medical tourism by building a category-defining brand. As Director of Narrative & Brand Strategy, you will translate complex healthcare concepts into compelling cultural moments. From video strategy and creator partnerships to editorial voice and founder narratives, you’ll own the company’s story from day one, turning healthcare into a culturally resonant movement.

New York, USA

• You aren’t just following a playbook; you are creating a brand new market where no standard B2B SaaS path exists.
• Work directly with leadership at an early-stage startup to shape how the world perceives medical tourism and global healthcare.
• Blend high-level strategic problem-solving with hands‑on creative execution across documentaries, influencer campaigns, and editorial content.

• Lead end-to-end video and social strategy, including creator briefs, influencer scripts, and patient documentaries that travel.
• Define and execute the company’s editorial voice across Substacks, founder content, and patient‑facing communications.
• Orchestrate large‑scale creator campaigns and earned media pushes to establish Doctours as a leader in the healthcare space.

• Has a proven track record of growing independent publications or social communities to tens of thousands of subscribers.
• Combines 2-3 years at a top-tier consultancy (McKinsey, BCG, or Bain) with experience shipping creative multi‑six‑figure marketing campaigns.
• Possesses exceptional writing skills and the operator mindset required to translate abstract narratives into tangible growth and culture.