Product Strategy & GTM Manager – Key Management Systems (KMS Job New York New York USA,Marketing / Advertising / PR

Position: Product Strategy & GTM Manager – Key Management Systems (KMS)
Location: New York

We are looking for a strategic operator who thrives at the intersection of product, market, and customer. As our Product Strategy & GTM Manager, you will define how our Key Management System (KMS) competes in the enterprise and public sector markets. This is not a traditional marketing role. It requires a deep understanding of our users, the competitive landscape, and the ability to shape how our product is positioned and brought to market.

You will connect product, sales, and marketing to identify who we serve, what they need, and how we win.

Key Responsibilities:

Strategic Market Insight
Define and prioritize ideal customer profiles and target segments
Conduct competitive analysis, win/loss reviews, and market research
Align product direction with customer demand and market opportunities
Own go-to-market planning for the KMS product from positioning through post-launch
Create clear messaging and value propositions for enterprise and security-conscious buyers
Collaborate with analysts and ecosystem partners to build credibility in key markets
Sales and Field Enablement
Develop playbooks, one-pagers, battle cards, and other sales collateral
Train sales teams on product messaging, market context, and competitive positioning
Work closely with sales leadership to refine how we engage and convert prospects
Customer and Product Intelligence
Lead customer interviews, closed-lost reviews, and customer advisory efforts

Synthesize insights to support roadmap decisions and feature prioritization
Act as a strategic partner to the product team on user needs and market fit

Who You Are:

10+ years of experience in product strategy, go-to-market planning, or customer research within B2B SaaS, cybersecurity, or cloud infrastructure
Able to translate complex technical products into business value and outcomes
Proven experience launching enterprise-grade software to IT leaders, CISOs, and compliance teams
Cross-functional collaborator with experience in early-stage or high-growth environments
Clear communicator who can align teams and influence without direct authority

Nice to Have:

Knowledge of cryptographic tools such as HSMs, KMS, PKI, or post-quantum security
Experience with regulated markets including federal and defense
Familiarity with compliance frameworks like FIPS 140-3, ISO 27001, or SOC 2
Salary range: $200-240k, based upon experience

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