Influencer & Affiliate Lead

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Atoms is a premium footwear brand in NYC, repositioning around one idea: walking. We are standing up a creator and affiliate program from zero this quarter, and we need the person who runs it end to end.

You own influencer and affiliate end-to-end. Finding the right creators, building the relationships, closing the deals, and making sure every partnership drives revenue - not reach for its own sake.

This is not a strategy job. The strategy exists. This is the job of making 200 creators say yes.

• Build and own the creator pipeline: find them, DM them, price them, close them
• Source Tik Tok and Instagram creators in walking, health, daily fit-check, and 10k-steps content - people with consistent 100k+ view reach across their last 10 videos
• Negotiate creator packages and make both sides feel good about it
• Run posting waves: everyone briefed, everyone delivered, everyone posting inside the same 2-hour window
• Manage clipping channels (Whop and similar) as an amplification layer
• Stand up the affiliate program: links, rates, tracking, payouts, leader board
• Report weekly on the only numbers that matter: cost per creator, views per dollar, link-attributed revenue, CAC vs. the $20 blended target

The most important thing: you have done this before at a similar stage and you have proof. Beyond that:

• You have personally closed 50+ creator deals and can show the receipts
• You have built or meaningfully grown an affiliate program yourself - not managed one someone else set up
• Your cold outreach gets replies. You write well and you know how to make a pitch feel personal
• You understand attribution. You know the difference between a creator who looks good and a creator who drives revenue, and you can tell them apart before signing the deal
• You are comfortable with affiliate and creator tooling on Shopify - Shopify Collabs, Social Snowball, Refersion, Superfiliate, or similar
• You live inside Tik Tok and X. You knew about the last three viral DTC launches while they were happening, and you can explain the mechanics of why they worked
• You negotiate in DMs comfortably and follow up without being asked
• You work well without much structure. You set your own priorities and you follow through
• You are scrappy by default. A no from a creator's manager is the start of the conversation
• You care about DTC and creator culture beyond the paycheck - this space is where you would be spending your time anyway
• Bonus: you have built your own audience, newsletter, or community at any scale
• Bonus: you have run a Whop clipping campaign or a Spark Ads whitelist
• The product does the convincing. Atoms invented perfect fit sizing, and customers write us reviews that read like letters. Your job is distribution, not persuasion
• You work directly with the founder. Decisions take hours, not weeks
• Early enough that your work visibly moves the number - this channel's revenue line starts at zero and you own everything it becomes
• Everything is measured, and work that moves a number gets more room. Work that does not gets cut - including ours

• Wave one live: 3-4 creators posted in-window, clipped, and measured
• Wave two live: 5-6 more, informed by wave one numbers
• Affiliate program running with the first 25 creators carrying links
• A pipeline doc with 200 qualified creators, priced and staged

• Full-time or full-time contractor to start
• NYC preferred, remote considered for the right person
• Comp: base + performance tied to link-attributed revenue (range shared in first conversation)