Manager, Marketing (Warner Classics
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-08-22
Listing for:
Warner Music Group
Full Time
position Listed on 2026-08-22
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Communications, Marketing Strategy
Job Description & How to Apply Below
Location: New York
Overview
We’re looking for a Marketing Manager in Warner Classics to develop and execute high-level global campaigns for our roster of classical artists. The role will serve as the main marketing point-of-contact for artists, collaborators, and internal teams worldwide, coordinating local marketing, managing budgets, and driving commercial results.
Responsibilities- Lead “always‑on” campaigns for priority artists and frontline releases.
- Agree on metrics and budgets with the Head of Department, ensuring high-value investment.
- Complete local campaigns for priority artists and catalog products.
- Set and manage the US Classics marketing budget to achieve defined objectives.
- Architect multi-product campaigns and negotiate bulk media buys with key trade partners.
- Build coherent, compelling artist brands across visual assets, socials, and DSPs.
- Create dynamic short‑form content and expand audience reach with partners.
- Collaborate with cross‑functional teams (A&R, Commerce, Finance, Business Affairs).
- Coordinate with US‑wide in‑house teams and creative networks to develop high‑impact campaigns.
- Maintain relationships with artists, managers, DSPs, and PR agencies; represent the label at concerts and industry events.
- Analyze performance metrics against industry benchmarks and advise strategy.
- Generate ideas for A&R, sync licensing, and commercial partnerships.
- Professional with a visionary approach balanced with commercial results; able to work autonomously in a fast‑paced environment.
- Experience developing creative briefs and conceptualizing brand identities.
- Strong knowledge of short‑form storytelling and digital-first content.
- Team player who thrives in multinational, remote‑team environments.
- Digital marketing authority – knowledge of owned, earned and paid media to grow audiences on digital and social platforms.
- Passionate classical music advocate; strong working knowledge of classical repertoire and contemporary artists.
- Ability to interpret data to guide qualitative and quantitative aspects of campaigns.
- Excellent written and verbal English; proficiency in French or German an advantage.
- Experience with artists and collaborators, paid media (social), CRM and audience‑building guidelines; understanding of US classical & earned‑media landscape.
- Track record managing budgets, negotiating deal terms, and working in the record/music marketing industry.
Annual rate: $70,000 – $75,000. Requires a minimum of 4 days per week in the office.
Equal Opportunity EmployerWarner Music Group is an Equal Opportunity Employer.
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