Campaign Strategy Senior Associate

THE POSITION

Our roster has an opening with your name on it

Fan Duel is seeking a Campaign Strategy Senior Associate to join our dynamic Sports book marketing team. In this role, you will lead the execution of sport specific marketing campaigns, ensuring cross-functional alignment across teams. You will support the development of campaign strategies, manage creative production, and drive execution to deliver high-impact assets. Collaborating closely with stakeholders across Go-To-Market, Product, Creative, and Marketing channel owners, you will ensure seamless delivery of campaign plans and optimize performance through data-driven insights.

This position is an exciting opportunity for an organized, customer focused marketer to have a real impact on Fan Duel’s marketing strategy.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Everyone on our team has a part to play

• Support the end-to-end management of marketing creative development and campaign execution, ensuring alignment across channels and stakeholders.
• Own seamless asset delivery by aligning cross-functional stakeholders around shared timelines, priorities, and quality standards.
• Drive timelines across multiple products, proactively planning for major tentpole moments and mitigating roadblocks before they arise.
• Assess the efficacy of key campaigns with Go-To-Marketing, Insights, and Analytics teams, adapting future campaigns based on learnings.
• Assist in deck building and story telling, maintaining an archive of past campaign results to inform future strategies.
• Promote cross-functional collaboration with internal stakeholders to establish a cohesive communications strategy throughout the customer lifecycle.
• Ensure adherence to guidelines and processes while continuously seeking opportunities to improve workflow efficiencies.
• Develop strategies that inform the creation of high-impact creative briefs, ensuring exceptional execution.
• Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Commercial, Product, and Creative Ops to deliver the best customer experience.

What we're looking for in our next teammate

• 3+ years of marketing or agency experience preferred
• Bachelor’s degree strongly preferred
• Strong project management skills - Ability to drive marketing creative and campaign execution by aligning stakeholders and proactively bringing teams together to kick off projects.
• Proactive problem-solving – Comfortable planning ahead for major tentpole moments, identifying risks, and mitigating roadblocks before they arise.
• Data-driven mindset – Ability to assess campaign performance using insights and analytics, applying learnings to optimize future strategies.
• Excellent communication skills – Comfortable creating and delivering run-of-show presentations, post-mortem reports, and maintaining historical campaign insights.
• Cross-functional collaboration – Experience leading cross-team efforts to establish and maintain a cohesive communications strategy across the customer lifecycle.

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America’s #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct-to-consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

Fan Duel Group is a subsidiary of…