ABM Account Strategy Lead

Every month, more than 200 million businesses use Meta technologies to connect with billions of people — and we're entering a new era where AI in combination with Meta's messaging platforms can fundamentally transform how those businesses market, sell, and support customers. Meta is building an enterprise-grade offering that combines business messaging solutions with cutting‑edge generative AI, targeting a $180B+ addressable market across the world's largest enterprises.

As the ABM Account Strategy Lead, you will design and execute account-based marketing programs that deeply engage buying committee decision makers in our highest-priority enterprise accounts — building trust in Meta's Meta Business Agent solutions and priming buying committees for purchase consideration in close partnership with Sales.

This role requires a builder who is as comfortable running a manual account as they are designing a scalable ABM architecture. You will own the frontline relationship with Sales and regional marketing teams to orchestrate high-touch engagements against our target accounts, working with content strategists and an account profile analyst to develop account-specific narratives and track engagement.

• Bachelor's degree
• 8+ years of B2B marketing experience, with at least 3 years directly in account-based marketing or enterprise field marketing
• Demonstrated ability to launch and run ABM programs in imperfect environments — without waiting for a fully integrated tech stack
• Experience working directly with enterprise Sales teams as a strategic partner, not just a lead provider
• Track record of building programs from scratch: comfortable starting with spreadsheets and manual processes, then systematizing over time
• Strong account planning skills: experience mapping buying committees, developing multi‑stakeholder engagement strategies, and orchestrating coordinated plays
• Experience with cross‑functional collaboration — influencing Sales, Regional teams, Content, and Ops without direct authority
• Experience navigating ambiguity and rapid change, including defining processes and priorities in organizations that are building enterprise GTM infrastructure

• Experience in enterprise technology marketing, particularly selling AI, cloud, or platform solutions to CIO/CTO buyers
• Has worked at a company that was early in its ABM journey — built the program rather than inherited one
• Global marketing experience: understands how to coordinate account plays across regional teams in different markets
• Experience with ABM measurement: account‑level engagement scoring, pipeline attribution, buying committee coverage metrics
• Has operated successfully in large, complex organizations where influence matters more than authority
• Bachelor's degree in Marketing, Business, Communications, or a relevant field8+ years of B2B marketing experience, with at least 3 years directly in account‑based marketing or enterprise field marketing
  
  Demonstrated ability to launch and run ABM programs in imperfect environments — without waiting for a fully integrated tech stack
  
  Experience working directly with enterprise sales teams as a strategic partner, not just a lead provider
  
  Track record of building programs from scratch: comfortable starting with spreadsheets and manual processes, then systematizing over time Strong account planning skills: experience in mapping buying committees, developing multi‑stakeholder engagement strategies, and orchestrating coordinated plays
  
  Exceptional cross‑functional collaboration — can influence Sales, Regional teams, Content, and Ops without direct authority
  
  Comfortable with ambiguity, rapid change, and working in an organization that is building its enterprise GTM infrastructure in real‑time Go‑to‑market experience with GenAI or AI‑powered products
  
  Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  
  Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  
  Experience with multi-touch attribution, holdout studies, or advanced marketing measurement frameworks
  
  Experience working with international and regional cross‑functional teams
  
  Demonstrated AI‑native approach to work Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)