Influencer Manager, BFF

BFF is seeking an experienced Marketing Manager to drive brand awareness and favorability in the US. Reporting to the US Marketing Lead, you will develop and execute regional campaigns and go-to-market strategies to strengthen BFF’s position as the leading relationships and social networking app. This role focuses on integrated marketing campaigns, ensuring best practices, and optimizing marketing efforts to achieve short- and long-term business goals.

• Contribute to the development and execution of brand campaigns and go-to-market strategies.
• Develop campaign briefs and recommend strategic approaches based on business objectives and insights.
• Oversee influencer marketing briefing, selection, and content review.
• Work closely with our Integrated Marketing Lead to support with BFF campaign initiatives.
• Identify and pitch innovative, culturally relevant marketing opportunities.
• Leverage consumer insights and analytics to refine marketing strategies and enhance user engagement.
• Track campaign performance, lead communication with stakeholders, and facilitate team check-ins.
• Prepare presentations and share insights with management and leadership teams.
• Manage marketing budgets to ensure efficiency and timely execution.
• Partner closely with creative teams around campaign briefs, asset requirements, and creative feedback
• Document marketing processes, toolkits, and best practices.

Required:

• Proven experience managing influencer campaigns, including sourcing, outreach, briefing, creative feedback, and reporting
• Experience working with talent managers and creative agencies.
• Strong background in developing disruptive and innovative go-to-market approaches.
• Data-driven mindset with the ability to translate consumer insights into impactful marketing strategies.
• Ability to manage multiple campaigns simultaneously, coordinating across internal and external teams.
• Strong budget and project management skills with attention to detail.
• Track record of high-performing digital campaigns against industry benchmarks.
• Experience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy.

• Passionate about BFF’s brand vision and values.
• Strong understanding of social networking, community and digital-first platforms.
• Proactive, solutions-oriented, and able to anticipate needs.
• Positive, adaptable, and highly detail-oriented.
• Able to work under tight deadlines while balancing short- and long-term priorities.
• Excellent communication, presentation, and interpersonal skills.
• Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions
• A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight

$95,000 - $105,000 a year

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests.

Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.

We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.

Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related…