Assistant Director of Social Media

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.
The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Reporting to the Senior Director, Social Media and Creator Hub, the Assistant Director of Social Media is an integral member of the University Marketing and Communications ( UMC ) team, serving as a strategic, multi-platform content creator and communicator supporting a high-level, on-trend social strategy to strengthen brand awareness, elevate reputation, and engage diverse audiences across an array of priorities.
The Assistant Director is a member of the Content and Channel Engagement team responsible for developing and executing a comprehensive strategy to maximize the impact of Fordham’s content across various channels. The Assistant Director will play a key role in content creation and community management, ensuring that the University maintains a strong social media presence and helping grow affinity to Fordham with content and engagement that showcases Fordham’s strengths, vibrant student body, and care for the whole person.

Essential Functions

Strategy & Brand Alignment: Develops and implements social media strategies that elevate University branding, ensures a consistent brand voice, and adheres to industry best practices.
Content Creation & Scheduling: Creates, curates, and schedules high-quality copy, images, and video assets using a structured content calendar for consistent posting.
Student Program Management: Directs the “Ramfluencer Program,” managing a diverse network of student creators to source and pitch authentic, high-performing user-generated content ( UGC ).
Intern Supervision: Recruits, onboards, and manages seasonal student interns, providing creative mentorship and quality control to maintain strict brand standards.
Cross-Departmental

Collaboration:

Partners with campus departments to execute targeted campaigns promoting University events, programs, and achievements.
Community Engagement: Monitors channels and engage professionally with students, alumni, and faculty to foster a vibrant online community.
Event Coverage: Attends on- and off-campus events to capture real-time photo and video content.

Essential Functions Note

Essential Functions Note This list is not intended to be an exhaustive list.
The University may assign additional related duties as necessary.

Management Responsibilities

Management Responsibilities May provide peer-level coordination or subject-matter guidance to colleagues performing similar work and/or student, part-time workers, including helping organize tasks, clarify priorities, or review work for quality or consistency.

Additional Functions

Analytics & Reporting: Translates social data into actionable insights and strategic ROI reports for senior management to guide future content decisions.
Crisis Management: Assists leadership and University officials in managing sensitive situations and ensuring accurate, timely communications during crises.
Campus Consultation & Training: Provides guidance and conduct training sessions for departments and staff on social media tools, trends, and execution best practices.
Innovation & Trend Tracking: Monitors emerging social media trends and platforms to recommend innovative strategies that enhance the University’s digital presence.

Required Qualifications:

Education and Experience

Bachelor’s degree
Minimum of 4 years of experience in social media management.

Required Qualifications:

Knowledge and Skills

Strong understanding of social media platforms, trends, and…