Associate Director, Programmatic

Company Description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

An Associate Director, Programmatic leads and oversees programmatic buying strategies, ensuring campaigns meet client goals and deliver results. You will manage a team of programmatic specialists, providing mentorship and guidance to optimize performance. Being a bridge between our teams and clients, you will provide actionable insights, identify areas for improvement, and ensure best practices across accounts. This role is important to driving programmatic success while promoting collaboration and high performance within your team.

This is a hybrid role, requiring three days in-office each week. If contacted for an interview, your recruiter will discuss specifics with you, including any necessary reasonable accommodations. You will report to the Director, Programmatic.

• Lead and mentor a team of managers and associates, guiding them on programmatic strategies, optimization techniques, and campaign execution.
• Provide senior-level programmatic expertise to our teams (e.g., Media, Business Intelligence, Creative, Ad Operations) and external partners (clients, media agencies, platform providers).
• Ensure campaigns are optimized for performance by leading your team to deliver data-driven recommendations that achieve client goals.
• Maintain relationships with data, inventory, and platform partners to ensure best-in-class campaign execution and identify new opportunities.
• Define and implement best practices for programmatic buying, campaign management, and reporting. Identify and guide process improvements to enhance efficiency and results.
• Manage resources to meet service level expectations, addressing any challenges related to workload and resource allocation.
• Collaborate across teams to ensure integrated strategies that use all available channels and platforms effectively.
• Ensure client satisfaction by overseeing the execution of programmatic strategies and providing regular communication on campaign performance and optimization.
• Support senior leadership in forecasting resource needs and driving revenue growth through enhanced programmatic capabilities.

• 5+ years of experience in digital media, with 3+ years focusing in programmatic buying, campaign management, and optimization.
• Knowledge of programmatic advertising, including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and other relevant technologies.
• Advanced proficiency in excel (can perform complex functions) for data analysis, reporting, and campaign tracking.
• Ability to present complex programmatic concepts and strategic recommendations to clients and our teams.
• Experience managing and mentoring programmatic teams, focusing on career development and skill-building.
• Project management skills, able to handle multiple campaigns, assets, and deadlines with precision.
• Ability to identify and resolve challenges before they impact campaigns.
• Experience creating impactful PowerPoint presentations and presenting to clients and partners.
• Collaborative mindset with experience working across cross-functional teams, including media strategy, creative, and analytics.
• Awareness of current trends and developments in programmatic and digital media, and the ability to integrate these into applicable strategies.

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family…