Growth Marketing Manager

About Sakara:

Sakara Life is a mission driven, fast-growing wellness brand helping people nourish themselves by providing ready-to-eat nutrition programs, functional products and unique content to clients nationwide. We embody a positive and uplifting work environment where we encourage a growth mindset. We are seeking smart, passionate, ambitious and hardworking team players that share our passion for health & well-being.

We are seeking a strategic, data-driven Growth Marketing Manager to lead paid media efforts across Meta, Google, You Tube, and Tik Tok. This role will be responsible for managing the full lifecycle of paid marketing campaigns—from strategy development and creative testing, through to launch, optimization, and performance reporting. In addition, this person will lead SEO and GEO (Generative Engine Optimization) strategies to ensure Sakara stays at the forefront of evolving search behaviors, increasing brand discoverability across both traditional and emerging platforms.

Reporting into the Director of Ecommerce and Digital, this person will work closely with the marketing and creative teams to drive customer acquisition and growth.

• Own the end-to-end management of paid marketing platforms, including Meta Ads Manager, Google Ads Manager, Tik Tok Ads Manager, and You Tube Ads.
• Build and execute full-funnel media strategies designed to drive customer acquisition and retention.
• Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing.
• Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS.
• Partner with creative and brand teams to brief, test, and optimize ad assets for maximum performance.
• Develop and manage SEO strategies, including keyword research, content optimization, technical audits, and backlink development.
• Own GEO strategy: monitor emerging generative AI platforms (e.g., ChatGPT, Perplexity, Gemini), optimize Sakara’s visibility within them, and test new approaches as consumer search behavior evolves.
• Stay on top of new GEO and SEO trends, algorithms, and competitor tactics to keep Sakara ahead of the curve.
• Develop standardized, repeatable reporting frameworks and dashboards to track KPIs and communicate results.
• Translate complex data into actionable insights and recommendations for stakeholders across marketing and leadership.
• Ensure accuracy and integrity of performance data, with strong attention to data validation and measurement best practices.
• Stay ahead of industry trends, new platform features, and competitor tactics to continually challenge the status quo and drive innovation.

• 5+ years of marketing experience, with at least 3 years in growth or performance marketing across paid social, search, SEO, or emerging search platforms.
• Proven expertise in managing campaigns on Meta, Google, You Tube, and Tik Tok Ads.
• Strong analytical skills with proficiency in GA4, Shopify, and Excel/Google Sheets (pivot tables, advanced functions).
• Experience developing and executing SEO strategies; familiarity with GEO or willingness to quickly become a subject matter expert.
• Experience with A/B testing and building structured testing roadmaps.
• Familiarity with data visualization tools and dashboards; ability to communicate results to technical and non-technical audiences.
• Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making.
• Klaviyo experience is a plus, though not required.
• Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams.

This role is Hybrid, based out of New York City, New York. Pay Band For This Role is - Annually

Sakara Benefits:

• Health Insurance through Aetna
• Medical
• Dental & Vision
• 7 days of Paid Sick Leave
• Flexible paid vacation Time
• 401k Program
• Pre-tax Commuter Benefits & Flexible Spending Account
• Paid Parental Leave
• Employer Paid Short Term Disability
• Discounts on Sakara products and meals
• Voluntary benefits such as Long Term Disability and Supplemental Life Insurance
• A vibrant and inclusive company culture
• The chance to make a meaningful impact on people’s lives through wellness and nutrition

Sakara Life is proud to be an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, physical or mental disability, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.