Senior Digital Paid Retail Media Manager

eady to take your career to the next level?

S

k

a

i is looking for the best and the brightest to join our family. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in!

The

S

enior Expert Services Manager is a senior practitioner and strategic advisor for Skai's enterprise retail media clients. You own the strategy, the performance and the outcome of an assigned book of accounts, from planning through hands-on execution, and you are the person clients rely on to make sense of a fragmented and fast-moving retail media landscape.

The r

o

l

e sits where deep channel expertise meets strategic consulting. The work is as much about asking the right question as running the right campaign: understanding what the client's business is actually trying to achieve, getting to the real cause of what the data is showing, and building a plan and a narrative the client can act on.

Working

w

ith the Retail Media Expert Services Director, you will serve external clients and act as one of our retail media experts for the region, supporting internal stakeholders and helping shape where Skai's platform goes next.

Duties an

d

Responsibilities:
● Own the s

t

r

ategy, performance and outcomes of an assigned book of enterprise retail media accounts
● Plan, build

and optimise campaigns hands-on across Amazon, Walmart, Instacart, Target, and other retail media networks, including day-to-day management as the account requires it
● Investigate

performance issues and opportunities, and bring recommendations clients act on
● Advise seni

or client stakeholders on media planning, budget allocation across networks, and retail media best practice
● Lead QBRs a

nd strategic reviews, and support the client services team on renewals, growth conversations and escalations
● Build custo

m analyses, reports and automations where the standard tools and templates fall short
● Serve as th

e retail media subject matter expert for the region, supporting internal stakeholders across the business
● Mentor less

experienced colleagues and contribute to team playbooks and process
● Partner wit

h product development, sales, technical account management and sales engineers to drive platform innovation and capture market opportunity

Position Requ

i

r

o

u

t what you have done than how long you have been doing it, so the requirements below are written as evidence rather than years. Expect to speak to them concretely.

Technical skills,

r

m

ed
ia ownership, as the senior owner accountable for strategy through execution rather than delivering someone else's plan.
● Amazon and Walmart,

f
ull stack (search and DSP). Hands-on across Spons
ored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search and Walmart DSP, plus Vendor Central, Seller Central and the 1P versus 3P distinction.
● AMC beyond the out-

of-the-box templates, used to answer questi
ons standard reporting cannot, build custom audiences and analyses (for example incrementality or multi-touch attribution), and change what a client does next.
● Analytical depth. R

oot-cause analysis rather than surface reporting, and the judgement to tie metrics back to the client's actual business objectives rather than optimising to a dashboard.
● Retail media ecosys

tem fluency. How retailer economic
s, onsite, offsite and DSP, 1P and 3P, and shopper marketing fit together, and why a tactic that works on one network fails on another.
● Advanced use of gen

er
ative AI tools such as Claude to pro
duce your own technical outputs, from reshaping data to reports, automations and custom agents. A software engineering background is not required.

Ways of working, requ

i

r

ed:
● Strategic translation

.

T
urning ambiguous client goals into strategy, plans and narratives clients can carry to their own leadership, built around Skai's technology and the right partners.
● Stakeholder range. Cred

ib
le from the analyst running day-to-day to the executive who owns the budget, within the same account.
● Cross-functional operat

ion. Fast-paced, matrixed envi
ronments where delivery depends on teams that do not report to you.
● Ownership and follow-th

ro
ugh. Takes problems to resolut
i…