Head of Marketing

**** Must be fully authorized to work in the US without sponsorship, either now or in the future

Our client is hiring an exceptional Head of Marketing to lead our direct-to-consumer growth strategy. This is a rare opportunity to lead marketing at the fastest growing brands in the US, report directly to the CEO, and build a category-defining healthcare brand.

You’ll architect our go-to-market strategy for a product that empowers millions globally but remains undermarketed in the US. We’re looking for someone who can navigate the regulatory landscape of Class II medical devices. You’ll balance performance marketing excellence with authentic storytelling, and turn a product that is unknown & forgotten back into the landscape.

As our marketing leader, there will be plenty of hats to wear. We have a paid performance agency, some performance creative agencies, and some design and copywriting freelancers, but you’ll need to be in the weeds with them (and more than likely need to add more freelancers and offshore talent over time). There’s no doubt that there will be more on your list than can be done at once, but we love a good prioritization session.

This is a player-coach role where you’ll initially click the buttons yourself and then present the ROI of getting more hands on deck.

• Own the US Prescription (Rx) business P&L, including revenue growth, spend, and efficiency
• Develop comprehensive marketing strategies that balance immediate revenue growth with long-term brand building across 12-18 month horizons
• Create our positioning framework that communicates the unique benefits while navigating MLR (Medical Legal Regulatory) compliance requirements
• Improve our measurement systems to connect marketing activities to revenue, with clear attribution models and ROI metrics

• Work with our agencies to launch and optimize multi-channel campaigns across paid social and search. Get your hands dirty on emerging channels and platforms -- we believe in personally managing initial campaigns to prove ROI before bringing in help to scale channels.
• Develop a strategy for channel diversification with well-defined success metrics, testing budgets, and creative testing framework
• Navigate platform advertising restrictions for health products, developing creative workarounds for Facebook, Google, and Instagram policies. It’s tricky but we’re developing a feel for it, and you’ll help us get to a solid playbook.
• Help write and ship compelling copy that educates about health while adhering to FDA medical device marketing regulations. You don’t need to be a lawyer here, but it is more rigorous than selling yoga mats.
• Build and continuously optimize our website... much of it hasn’t been touched in years, but we’ve kicked off some good CRO projects that have moved core metrics by 50%+.

• Design and execute 10-15 growth experiments per quarter using structured hypothesis testing across channels and creative strategies
• Drive measurable improvements in conversion rates through continuous A/B testing and data-driven optimization

• Develop a brand direction and language that resonates across diverse audiences and identities but doesn’t degrade into one-size-fits-all slop
• Navigate the changing landscape of cause-driven brands and broader cultural shifts
• Create educational content strategies that destigmatize our product while building trust and authority
• Build partnerships with healthcare providers, wellness advocates, and health organizations
• 7+ years of marketing experience with at least 1 year in regulated healthcare, medical device, or wellness categories, at least 1 year at startup, and at least 1 year at an agency
• Demonstrated success managing marketing budgets with proven ROAS and revenue growth
• Track record of both strategic planning and hands-on campaign execution—you can set the vision and click the buttons

• Deep understanding of performance marketing across paid social, SEM, display, and emerging channels
• Analytically proficiency with marketing automation and analytics platforms, Excel models, etc.
• Experience with MLR review processes and FDA medical device marketing regulations
• Familiarity of platform advertising policies for restricted categories and creative problem-solving abilities

• Bias for action. You get things done.
• Strategic thinker – there's a reason behind what you’re shipping.
• Exceptional work ethic with demonstrated ability to thrive in ambiguous, resource-constrained environments
• Data-driven decision maker who balances quantitative insights with qualitative customer understanding
• Natural storyteller who can translate complex medical information into compelling consumer narratives