Senior Brand Manager — FanciMe Jewelry

Compensation:  base salary + performance bonus

Location: New York, NY | Hybrid

Employment Type: Full-Time

Compensation:  base salary + performance bonus

Fanci Me is a global demi-fine jewelry brand creating modern jewelry inspired by meaningful relationships, self-expression, and the moments that connect us.

As we continue to grow in the U.S., we are building a New York-based team to deepen our understanding of the American consumer and shape the next chapter of Fanci Me's global brand.

We are looking for a Senior Brand Manager to become a key brand leader in New York and help define what Fanci Me stands for in the U.S. market.

This is a brand-building role, not simply a campaign-management or social-media position
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Working closely with the Founder/CEO and our global teams, you will help shape Fanci Me's brand positioning, consumer strategy, cultural relevance, campaign direction, and go-to-market strategy in the U.S.

You will connect:

Consumer Insight → Brand Strategy → Product Story → Creative → Campaign → Creator → Growth

We are looking for someone who combines strategic brand thinking with strong creative judgment and a deep understanding of modern consumer culture.

You should be equally comfortable developing a long-term brand strategy and rolling up your sleeves to bring that strategy to life.

• Help define and evolve Fanci Me's U.S. brand positioning, value proposition, messaging, and long-term brand narrative
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• Translate the founder's vision and global brand strategy into a culturally relevant U.S. brand expression.
• Develop clear brand frameworks that guide product storytelling, campaigns, social content, creators, partnerships, and customer experience.
• Build distinctive and consistent brand assets that strengthen long-term consumer recognition and preference.
• Identify opportunities for Fanci Me to differentiate within the jewelry and broader consumer landscape.

• Develop a deep understanding of Fanci Me's core U.S. consumer, particularly Millennial and Gen Z consumers and the evolving ways they think about relationships, gifting, self-expression, fashion, and jewelry
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• Turn consumer research, social listening, cultural trends, customer feedback, and performance data into actionable brand insights.
• Stay closely connected to fashion, beauty, jewelry, entertainment, creators, retail, and broader cultural conversations.
• Identify emerging cultural opportunities while distinguishing meaningful shifts from short-lived trends.

• Lead brand strategy for major product launches, seasonal moments, collaborations, and integrated campaigns.
• Develop clear campaign briefs, positioning, messaging, audience strategy, and go-to-market plans.
• Partner with Creative, Social, Influencer, Product, E-commerce, and Growth teams from concept through execution.
• Ensure every major campaign has both a compelling brand idea and a clear business objective
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• Build repeatable launch and campaign frameworks as the U.S. business scales.

• Partner closely with the Creative & Content team to translate brand strategy into compelling consumer-facing work.
• Provide strong strategic and creative feedback across campaign concepts, social content, photography, video, copy, creator content, and digital experiences.
• Help establish a consistent and recognizable Fanci Me voice and visual identity in the U.S.
• Champion work that is culturally relevant and social-first while remaining distinctive to the Fanci Me brand.

• Partner with Product and Design teams to bring U.S. consumer insights into product development and merchandising decisions.
• Help identify potential hero products, signature collections, gifting occasions, and relationship-driven consumer opportunities
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• Develop compelling product narratives that connect design and product features to real consumer needs and emotions.
• Bring market and consumer feedback back into the global product-development process.

• Serve as a key connector across our New York and China-based teams
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• Bring clarity to…