Manager, Social Commerce

About Vaynermedia

Vayner Media is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney.

Vayner Media is part of the VaynerX family of companies.

We are seeking an experienced Social Commerce Affiliate Manager to lead and grow affiliate and creator programs across Tik Tok Shop and emerging social commerce platforms for multiple client brands.

This role owns the creator affiliate journey end-to-end—from strategy and recruitment through activation, community management, content development, and performance optimization. You'll work directly with creators and cross-functional teams to build scalable affiliate programs that drive content, engagement, and revenue.

The ideal candidate is highly relationship-driven and equally comfortable developing affiliate strategy and analyzing performance. They understand how to translate brand objectives into creator programs that generate high-quality content and measurable commerce growth.

• Develop and execute affiliate strategies aligned to client revenue, content, and creator growth goals
• Build creator cohort and programming strategies based on category, audience, product fit, and performance
• Develop recruitment, activation, and retention strategies across the affiliate lifecycle
• Identify opportunities to increase active affiliates, creator productivity, content output, and GMV
• Develop affiliate programming around product launches, promotions, incentives, and key brand moments

• Identify, recruit, and build relationships with high-potential creators across Tik Tok and other social platforms
• Manage the end-to-end creator journey from outreach and onboarding through product education, content creation, and affiliate activation
• Develop targeted recruitment strategies for priority products, campaigns, and creator cohorts
• Identify and develop high-potential affiliates into long-term, high-performing brand partners

• Build and maintain engaged creator communities across Discord and other communication channels
• Develop creator communications including product education, collaboration opportunities, campaign updates, and platform news
• Lead webinars to educate creators on products, incentives, and new launches
• Create challenges, GMV contests, leaderboards, incentives, and other programs that drive creator participation and sales
• Serve as a key point of contact for creators and foster a strong ongoing relationship with the brand

• Manage affiliate campaigns from creator selection and briefing through execution and reporting
• Manage product sampling and seeding strategies to maximize creator activation and content output
• Coordinate creator programming across launches, tentpole moments, promotions, and other brand initiatives
• Partner with Shop Management, LIVE, creative, media, and client teams to maximize affiliate content across the broader social commerce ecosystem
• Identify high-performing content, formats, and product stories that can be scaled across the program

• Analyze affiliate performance across GMV, conversion, content output, creator activation, retention, and ROI
• Identify top-performing creators, products, content trends, and cohorts to inform ongoing strategy
• Develop client-facing performance recaps with actionable insights and recommendations
• Continuously test and optimize creator cohorts, recruitment tactics, incentives, and campaign strategies to improve performance

• 5+ years of experience in social commerce, affiliate marketing, influencer marketing, creator partnerships, or e-commerce
• Strong understanding of Tik Tok Shop, its…