Area Marketing Manager

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Area Marketing Manager

New York, NY - On-Site, In Person Position

Sales & Marketing

Area Director, Sales & Marketing

Full-Time

Rebel Hotel Company is one of the fastest-growing third-party hotel management companies in the United States, recognized for delivering bold results, operational excellence, and distinctive guest experiences. We operate a diverse portfolio of full-service, lifestyle, and branded hotels across major metropolitan and resort markets. We are building a culture of leadership, innovation, and accountability—and we’re just getting started.

The Area Marketing Manager role will support social, digital and PR efforts for the collection of independent hotels in New York City. The position will report directly to the Area Director, Sales & Marketing, with oversight from the corporate marketing partners, and work closely with Sales, Revenue Management and Operations to ensure that all marketing initiatives are aligned and impactful. We are looking for a bold, creative, data-savvy marketing leader who can blend each hotel’s unique storytelling through visual content and with analytical precision.

The position will support social media management, original content creation, website administration, and promotional campaign support. This role helps connect strategy to execution by supporting the hotels’ initiatives, maintaining strong brand storytelling and ensuring marketing efforts are delivered consistently and effectively.

• Develop and manage property-specific social media content calendars aligned with each hotel’s brand positioning, promotions, events, and business priorities.
• Establish and maintain a distinct voice, visual identity, content strategy, and storytelling approach for each hotel.
• Visit properties regularly to capture original photography and video featuring guestrooms, F&B, amenities, events, neighborhoods, team members, guests, and local experiences.
• Concept, film, edit, and publish short-form content across Instagram, Tik Tok, You Tube, Facebook, and other relevant social platforms.
• Develop promotional content supporting hotel packages, offers, activations, events, and revenue-driving campaigns.
• Manage social community engagement and coordinate influencer, creator, and local partnership opportunities and requests.
• Maintain an organized digital asset library of photography, raw footage, edited content, campaign creative, and reusable assets for each property.
• Maintain hotel website content, including offers, packages, F&B, events, destination content, imagery, landing pages, and seasonal messaging, ensuring accuracy and brand alignment.
• Coordinate with website vendors, booking engine providers, brand teams, and internal stakeholders on digital updates and enhancements.
• Support SEO through optimized website copy, metadata, imagery, and relevant local and destination content.
• Partner with Revenue Management, Sales, Operations, and hotel leadership to develop packages, seasonal promotions, need-period offers, F&B initiatives, and experiences that drive direct bookings and ancillary revenue.
• Support email marketing, digital campaigns, promotional rollouts, and related creative needs.
• Monitor social and digital performance, including engagement, reach, audience growth, campaign results, and top-performing content.
• Provide monthly performance reporting with key insights, learnings, and actionable recommendations for optimization.
• Stay current on social trends, platform changes, emerging content formats, visual trends, and hospitality marketing best practices.
• Own the end-to-end content creation process, including concepting, filming, photography, editing, copywriting, publishing, and ongoing content management.
• Serve as the primary hands-on content resource for assigned hotels, leveraging original…