Head of Brand Marketing

Role Description We re looking for a Head of Brand Marketing to become an early, key member of the team and own the engine that grows Brew Chew. This is a strategic brand & growth leader who owns the long-term marketing roadmap — the campaigns, channels, and systems that turn Brew Chew s story into demand.

Your strategy will drive awareness, engagement, and conversion across every touchpoint. You ll own brand-building, campaigns, paid media, performance, partnerships, email, and PR end to end, and you ll define where the brand goes over the next 1, 3, and 5 years. You ll also own the Brew Chew content & brand social channels — setting the direction, and rolling up your sleeves to plan, create, and post — and you ll do it side by side with the founders as Brew Chew becomes the next big gum brand.

This role is for a self-starter with a serious bias for action — a strategic operator who wants real ownership from day one and can turn a vision into a plan, and a plan into growth.

Resumes, impressive titles, and where you went to school does
* not* matter. Committing 100% to what is being built into the long-term vision is everything.

Compensation:

Salary Range: $80,000-$120,000 + Equity Compensation

Company Description Brew Chew is an early stage, fast growing CPG startup. Brew Chew is a first-of-its-kind all-natural, teeth-whitening chewing gum.

Brew Chew started with a simple realization: most gum hasn t meaningfully changed in decades — and not in a good way. Walk down the gum aisle and you ll find synthetic gum base (made with plastic), artificial sweeteners, and ingredients most people would never choose if they slowed down to read the label. Meanwhile, everything else evolved. Food, skincare, supplements, even toothpaste got better.

Gum stayed stuck in the past. That disconnect is why it exists.

Brew Chew set out to make an everyday gum that fits a modern routine: all-natural chicle gum instead of plastic-based fillers, whitening ingredients and removing stains after coffee, instead of harsh chemicals, and packaging you d feel good pulling out in public.

This is a fast-growing CPG startup scaling DTC — and working to break into retail next year — all while taking on a $20B industry.

What you ll do:

• Shape brand strategy and positioning — messaging, competitive differentiation, and where the brand is headed over the next 1–5 years
• Own content and brand social channels — strategy plus hands-on planning, ideation, scripting, creating, and posting across Instagram, Tik Tok, and beyond
• Own paid media and performance — creative testing, channel strategy, budget allocation, and driving efficient, ROAS-positive growth across Meta, Tik Tok, and beyond
• Build and run our campaign calendar — launches, brand moments, and seasonal pushes from concept to result
• Own growth across the full funnel — awareness, acquisition, conversion, and retention
• Build partnerships and collaborations — brand collabs, co-marketing, and events that extend our reach
• Run email marketing and PR — flows, campaigns, and earned media
• Own our creator/UGC pipeline at a strategic level — outreach, angles, creative testing, and long-term creator relationships
• Read and act on the numbers — CAC, ROAS, LTV, and attribution to guide spend and creative decisions
• Help build and lead the marketing team as we grow

Qualifications & Capabilities:

• A self-starter who takes strong initiative — a strategic thinker with a serious bias for action
• Intellectual curiosity and drive, with the ability to develop and own a long-term vision independently
• Thrives in a fast-paced, entrepreneurial environment and stays comfortable with ambiguity — without losing attention to detail or quality

Experience
:

• 3+ years in digital and brand marketing, preferably in Food & Beverage or CPG
• Proven success building and scaling brand campaigns that drive awareness
• Proven success in performance marketing — scaling ROAS-positive paid social and search
• Experience owning a marketing budget and full-funnel growth strategy
• Track record of building engaged communities through influencer and creator marketing

Skills:

• Strong grasp of consumer behavior, brand strategy, cultural trends, and modern marketing
• Strong storyteller who can turn brand messaging and positioning into campaigns that resonate
• Comfortable reading and acting on paid media analytics — CAC, ROAS, and attribution to guide spend and creative decisions
• Experience with email marketing — building and designing campaigns and flows (Klaviyo or similar)
• Experienced creating content and running campaigns across major platforms (Instagram, Tik Tok, You Tube, X, Facebook, Linked In)
• Proficient in content design and editing tools (Adobe, Canva, Cap Cut) — enough to direct and give sharp creative feedback