Growth Marketing Manager, Client Acquisition

About The Role

Brighter Hire is partnering with sundays to hire a Growth Marketing Manager, New Client Acquisition.

Brighter Hire is partnering with sundays to hire a Growth Marketing Manager, New Client Acquisition.

sundays is a non-toxic nail care brand built around beauty, wellness, and self-care. With six studios across New York City and a seventh opening soon, sundays is growing its studio footprint and looking for a hands‑on, commercially minded growth marketer who has helped grow a startup or scaling business and can own new client acquisition from strategy through execution.

This is not a broad brand marketing role. It is not a social media posting, influencer, or PR role. This role is about turning local marketing into booked appointments, measurable new client growth, and stronger studio performance.

You will work closely with the CEO, Director of Operations, an internal marketing team member focused on local community, events, and partnerships, and a freelance graphic designer. You will also partner with studio and operations leaders to understand what is happening location by location, especially as sundays grows into new neighborhoods.

The team is small, practical, and close to the business. You will not be building campaigns from a distance. You will need to understand how clients choose a nail salon, what makes them switch from their local go-to spot, what drives first‑time bookings, and what helps a first‑time client come back.

You will own the marketing system that drives new client growth by studio.

Your job is to bring more qualified first‑time clients into sundays locations through Google Ads, paid search, local SEO, Google Business Profile optimization, landing pages, local campaigns, referral programs, partnerships, and booking funnel improvements.

You will start with a marketing budget of approximately $8,000, with the opportunity to adjust the budget based on performance. The expectation is not simply to spend more. The expectation is to learn what works, improve what does not, and build a repeatable acquisition engine by location.

This role matters now because sundays is growing. With six studios open and a seventh on the way, the company needs a more disciplined, measurable, and location‑specific approach to new client acquisition. Some locations need stronger visibility. Newer locations need stronger demand. Across the business, sundays needs to give clients a clear reason to choose a better, cleaner, more wellness‑centered nail care experience instead of staying with their default local salon.

• Own qualified new client acquisition across sundays studio locations.
• Manage and optimize Google Ads, paid search, local paid campaigns, and Meta Ads where relevant.
• Improve local SEO and Google Business Profile visibility for each studio.
• Build, test, and improve neighborhood‑specific landing pages, offers, and booking paths.
• Track new client bookings, CAC, website‑to‑booking conversion, revenue by channel, and performance by location.
• Identify which neighborhoods, keywords, services, offers, partnerships, and campaigns bring in the strongest new clients.
• Improve the booking funnel so more website visitors become first‑time appointments.
• Partner with the internal marketing team on local community, events, partnerships, and campaigns that support client acquisition.
• Partner with the retention and email function to improve first‑time client follow‑up, second‑visit conversion, and package or 3‑pack conversion.
• Use weekly performance data to recommend clear actions, not just report on what happened.
• Support location‑specific growth plans for new studios, slower periods, and underperforming locations.
• Identify new growth opportunities beyond individual channels and take them from idea through execution and measurement.

Google visibility is not yet where it needs to be.

sundays needs stronger local search visibility across studios, especially as clients compare options neighborhood by neighborhood. You will improve how each location shows up, converts, and competes locally.

Newer and underperforming locations need clearer demand…