Director of Social and Influencer

Description

Indie has grown from a small team into a partner for some of the most exciting brands in CPG and beyond over the past 8 years, and we're not close to done! We are looking for great people who are energized by the opportunity to build & shape what comes next for Indie and are excited to grow along with us.

• Real ownership from day one. You'll help shape what Indie becomes, not just execute a fixed plan.
• A team that leads with empathy and still delivers at a high level. We don't think you have to choose.
• Play a key role in building a best-in-class Social & Influencer offering for leading consumer brands
• Work on exciting, culturally relevant brands across CPG and beyond
• Collaborate with a talented and passionate team
• Competitive salary with opportunities for growth and professional development

Founded in 2019, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond! We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact.

At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!

The Director of Social & Influencer is responsible for leading and evolving Indie Consulting’s Social & Influencer practice, shaping the vision, strategy, and growth of the department while ensuring exceptional client outcomes. This role oversees integrated social media, influencer marketing, creator partnerships, creator commerce, affiliate program management, and community-building initiatives across client engagements, helping brands build relevance, engagement, and business impact.

As a senior leader within the organization, the Director of Social & Influencer serves as a strategic advisor to clients and internal teams, guiding platform strategy, creator ecosystems, audience engagement, and emerging industry trends. This role is responsible for defining future-forward service offerings, including the future of influencer, social, and affiliate communities that connect community to conversion.

This is a builder role. The ideal candidate combines deep expertise in social and influencer marketing with strong leadership, business acumen, and client partnership skills. They will lead and develop a high-performing team, influence senior stakeholders, and help shape the future of Indie’s social and influencer offerings through innovation, thought leadership, and operational excellence.

• Lead the development of social media, influencer marketing, and creator commerce strategies across multiple client accounts, ensuring alignment with brand and business objectives.
• Lead the evolution of Indie's Social & Influencer practice, enhancing capabilities, processes, tools, and service offerings while shaping the future of creator commerce and affiliate communities
• Monitor and evaluate social, cultural, creator, and technology trends to identify emerging opportunities and guide innovation for both clients and the agency.
• Contribute to new business efforts, including pitch development, strategic recommendations, and thought leadership.

• Design and build Indie's creator commerce offering, including affiliate program architecture, Tik Tok expertise, ambassador and loyalty creator networks, and performance-based compensation models.
• Lead the development and execution of influencer and creator partnership strategies, including creator identification, partnership frameworks, campaign activation, and measurement across earned, paid, and affiliate-based models.
• Develop and operationalize Indie's approach to nano- and micro-creator programs at scale — moving clients from campaign-based influencer models to always-on creator community programs.
• Explore, test, and implement emerging platforms…